Notes

Restaurant Marketing: 16 Restaurant Website Marketing Features
About 6 months ago I was seeking to book a reservation for a restaurant in my city. I knew the name, but wasn't quite sure of the spelling.

I visited Google, and I just couldn't find the restaurant online. Visit this website turned out I had the spelling correct, yet couldn't find it in Google.

Instead, I found a ton of reviews, most of which were good (that's why I wanted to consume there).

But, to be able to contact this restaurant, I relied on a telephone number in a directory rather than the restaurant's website.

I did eat at this restaurant also it was fantastic. After I ate there I grabbed a business card, and they did have a website. What a shame their SEO was so bad or non-existent.

I don't own a restaurant, but I own your small business with a local clientele. My SEO is not much unique of a restaurants. Moreover, given I study online marketing for many forms of small businesses (and do it for my very own), I decided to publish an article for restaurants. Specifically articles providing restaurant marketing ideas utilizing a website.

I'm about a business' website being unique. But, in nearly all industries, there's basic information that's important to potential customers. This is really true for restaurant websites.

16 must-have restaurant website features for both conversion and SEO are the following:

1. Menus

Publishing up-to-date menus is a no-brainer. Every restaurant must have up-to-date menus on its website.

It's critical it be up-to-date. The last thing a restaurant needs is telling guests "oh, that menu has changed and it's not right on the web site." That's unprofessional and won't sit well with a guest.

I would go as far as to add wine, beer, and liquor menus as well.

And while you're at it, lay out the vitamins and minerals of the dishes. Many diners want in nutritional content.

2. Location Info and Map

These days it's very easy to integrate Google Maps into a website. Make it easy for anyone to find your restaurant with a map. Many people seek out restaurants with cellular devices. A map leads them straight to your door.


3. Contact Info

I believe all small businesses should have their telephone number and contact form on every page of these website. Restaurants included. Make it incredibly easy for your website visitors to contact you.

4. Photographs of the Establishment

Hire a professional photographer when you're busy and get a huge amount of great photographs. Place those photographs all over your website. Section of dining is the environment and atmosphere. Show off your establishment on your own website.

5. Event Calendar

If you have events such as live music or special dinners, set up an event calendar on your website.

6. Chef / Owner Bios

Feature in a bio your restaurant's key players. Whether chef, owner, or both. Should you have an over-all manager, consider having a bio of your GM. Spend some time writing up the bios. Perhaps hire a specialist writer. In fact you might wish to hire a professional writer for all of one's website's content (or at least the key pages).

7. Restaurant History

Why not use in your About page a brief history of your restaurant. Some restaurants have a fascinating history. Guests could be interested in such information. You can write and it just might persuade someone to try your establishment.

8. Awards & Reviews

Don't be shy. Publish your set of awards and reviews (get permission from the reviewer first). If you can't get permission from the reviewer, then give a link that is clearly a popup window to the review. Why a popup? So your visitor stays on your site and doesn't end up on another restaurant's site through the review website.

9. Careers / Jobs Available

Make it easy for people to apply to your restaurant. Regrettably, many restaurants have high turnover and so are frequently hiring. The more applications you receive, the more hiring options you have.

10. A Blog

As a restaurant owner or operator, you might have lots of fun with a blog. A blog informs, entertains, and is wonderful for SEO.

11. On-Site Local SEO

Benefit from every page and blog post by optimizing your articles for the various search engines. You can do. The more content you have (hence the importance of a blog), the more opportunities you will need to rank for various search terms (called keywords) in the search engines.

Make sure to create meta titles and meta descriptions for each page and post. If you aren't interested in doing on-site SEO, hire an excellent SEO company. Your goal is to rank well in your area, city, and state/province (or geographic area).

Don't be just like the restaurant I tried to find Online rather than rank well in the various search engines. There's a huge opportunity for business by just ranking well in the search engines. The good news for restaurants is you don't need to compete globally. You need only rank well for the local area(s).

12. Online Reservation Maker

Not all restaurants would want to hand over booking capacity to customers. That is why I contemplate it an optional restaurant website feature. However, invest the reservations, it's an easy way to book reservations and freeing up your staff time all at once. The more folks who self-book, means fewer reservations your staff must make.

If work with a Restaurant WordPress theme, it is simple to put in a reservation feature using a plugin. 5 reservation plugins to have a look at include:

? WebReserv
? Checkfront Booking
? Booking Calendar
? Wp-Reservation
? MealClick

If you don't use WordPress for your website, have a look at:

? OpenTable
? Live Bookings
? Restaurant Diary
? Guestbridge
? Reservation Genie

13. Takeout Online Ordering

If you sell remove, why not offer guests the choice to order takeout during your website. Like reservation software, you save your valuable staff time processing orders and ensure it is easy for guests to order meals. You can even process payment online if you want to save even more time when your guest accumulates their food.

14. Pre-Ordering Service

Sometimes a guest is pretty quickly and wish to eat upon entering your restaurant. You can offer a pre-ordering option through your website.

15. Notable Guests

If your restaurant attracts notable guests, say so on your website.

16. Offer Gift Cards on the market

Gift cards can be quite a terrific revenue generator. Sell them through your restaurant website. You need basic e-commerce software. It's easy nowadays regardless the platform which your restaurant website is built.

Homepage: https://site-9589052-1837-5481.mystrikingly.com/blog/need-for-restaurant-templates