Notes

Easy and Effective Restaurant Marketing Ideas
Quick Win 1: Bring 'Em Back Restaurant Coupons

Give all first-time restaurant customers a coupon with a straightforward offer redeemable on their next visit (perhaps a free of charge aperitif, dessert or after dinner drink). The offer must have no conditions and should be redeemable within the next 6 months. Tell the customer to bring in the restaurant coupon and be sure to ask for information that you may add to your database. Measure the results, modify the offer if needed, and if it brings you more business, make this part of your marketing system.

Quick Win 2: Cut Restaurant Costs

While you are busy, it literally pays to take the time to review your restaurant costs every six months. An easy way to increase your bottom line would be to spend less. When did you last renegotiate your credit card charges? Are you obtaining the best deal from your wine merchant? Review your menu and check your profit margins - which are the dishes that give you the best margins? Create a special menu with one of these dishes to market more. Eliminate your 3 worst-selling dishes and those with the worst margins. You may be surprised at how this regular housekeeping make a difference your bottom line.

Quick Win 3: Increasing Restaurant Prices

"If your prices are 10% too low you need to do 3x the work to make the same profit. If your prices are 10% too much you can lose 43% of your business and still keep up with the same profit." - Larry Steinmatz

One of the quickest ways to improve your restaurant profits would be to raise prices. Just https://www.legendhotchicken.com/hawaiian-gardens of dollars on several well-selling items offers you exponential growth immediately. That may sound like a frightening idea, but have a closer look at the psychology of pricing and buying behavior and you will understand why 80% of restaurant businesses undercharge because of their services and products.

Except in a few particular cases, most people do not make purchasing decisions on price alone. Don't think me? Simply take a shop around at the sunglasses folks have on around you. I bet you see plenty of Ray Bans and Dolce Gabbana sunglasses. This just demonstrates you can find other criteria for purchasing behavior than price.

So anything you do, don't ever reduce prices, and certainly don't take up a price war. You don't want that to be your competitive advantage because anyone and everyone can undercut you. On the other hand, seriously consider raising your prices. Don't allow fear of competition or lack of confidence stop you. Assuming you have true differentiation, you have targeted your audience correctly and they visit a perceived value in your product they are willing to purchase, then you can charge premium prices. Actually, they'll expect a premium service and can feel privileged, and you may find yourself selling even more.

In most cases you will discover that dropping prices to market more actually loses you money, while raising prices, in case you sell less, raises your margin.

Even if it seems like a difficult move to make, test different higher price points for various offerings. Tomorrow increase your prices by 10%. You can view not only how the price rise affects your organization (you'll either lose business, gain business or stay the same), but you can then look at your profit margins and adjust accordingly.


Most of the restaurant owners that we work with have experienced the following pleasing phenomena: they raised prices and found that not only did they have more customers (the restaurant is perceived as higher quality), however they had a far more reliable and less complicated clientele that also spent additional money and had higher overall tickets.

Quick Win 4: Celebrate Birthdays at your Restaurant

Birthdays, by their very personal nature, are an ideal time to send out a very personalized offer. Of all occasions, this can be the most effective so far as restaurant marketing campaigns go. Ensure that you gather birthday and contact information in your exit surveys and begin a birthday campaign. Send a contact or snail mail with a restaurant coupon for a complimentary dessert, drink or meal by the end of the month preceding the individual's birthday month. Allow them to use the restaurant coupon for the entire month of their birthday.

Also you can propose additional birthday services. Think of techniques would make your customers life easier - supplying the cake at a particular price, giving a special group rate, or including party favors.

A special surprise for instance a complimentary piece of cake with a candle and the customer's name and birthday wishes written on it is sure to interest the child within any customer. You'd be amazed at the invaluable positive person to person a simple gesture like that can create.

You can even use a birthday campaign as a way to recruit clients by buying lists with birthdays and postal codes and sending out your personal birthday offer as a way to introduce your restaurant.

Birthdays have become personal, and as we will learn, business is personal. Don't pass up this fantastic opportunity to reach out to your customers and make sure they are happy.

Quick Win 5: Referral Restaurant Gift Certificates

Try out this activity now for an instantaneous increase in your restaurant customer numbers. At the end of a meal, give happy customers 3 different gift certificates with a certain amount off for their next meal at the restaurant (or any offer that you are feeling is compelling). Then give them 2 more of the dining certificates and have them to talk about the certificates with their friends. The offer should be compelling and have no conditions other than a time limit. Give the recipient plenty of time to redeem the certificate. Perhaps make the certificate good for 6 months, or for specific down times that you are trying to fill.

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