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Has YOUR ORGANIZATION Reached a Plateau? HERE ARE SEVERAL Actions to provide It a Boost
Over the last few years I have heard from a number of business owners who have reached a plateau making use of their businesses. Regardless of the recession, business have not necessarily decreased for them, nonetheless it has not increased at all either - they're at best standing still and working as hard as ever for it. Does this resonate for you personally? If so, check out some things that you can do in your business to get it moving forwards again.

1. Tweak your service or product to entice the existing market

So what can you do to the merchandise or service that you provide to make sure that it is still fit for purpose? The previous few years have made lots of people change their buying habits in a number of ways and how they viewed your product before is probably not how they notice now.

What features can you either add or eliminate from it to create it more relevant now?
What will that to the purchase price you offer it out at?
For example, you might offer a fantastic service or product with all the great features on as your strategy had not been to compete on price also to go for the top end of the marketplace. You are suffering from great relationships with your customers and they trust your quality. Use that trust to provide the marketplace with something less complex, cheaper in cost but nonetheless from you sufficient reason for your quality gurarantee. This can extend your market reach and let you upgrade or upsell these customers to the more costly product once they are ready.

2. What messages are you currently using to sell?
Who is buying your product or service and why? What do they want from you? If you haven't heard this directly from your customers, ask them. Create a survey that captures who your customers are and just why they purchase. Then:

Determine if those reasons could connect with another market segment
Check to see when you are actually utilizing the right words in your communication to the marketplace - are you reflecting the actual reason they are buying.
Refine your messages so that you will are.
Also create a survey to send to those that no longer obtain you and discover why they left:

Communicating with them might make them get back to you
This might offer you further ideas with regards to product and message.
3. Consider your routes to advertise

When you started the business you made decisions on how to get your service or product to advertise. Are those reasons still applicable?

Things change rapidly nowadays also it pays to maintain with the changes.

One of my clients had a babywear and baby equipment business. They had a number of outlets that have been very successful and an online catalogue which served to sell some of the smaller sized items. The decision for them had been predicated on some research that they had done which showed that particularly if purchasing the larger items like cots and prams, buyers wished to see and touch that before they bought it.

Well I'm sure you have guessed what happened. Slowly their internet sales began to increase and more and more people who had been to the shop made a decision to simply order their products online. They used some of their larger items in the online catalogue plus they soon began to sell better there than in the shop. Soon it became a simple choice, turn the catalogue into an online shop and close down both retail outlets. They have a warehouse which they have given a person front to for all those people who still want to have a look before they take something home, but all their orders are online.

4. How are your visitors buying? How will you make it easier for them?

Take time out to see what's happening in your business and market

As business owners we are often so embroiled in the day to day activity and issues of our business that we are unable to see the wood for the trees. It isn't until we get some distance as a result and a different perspective on the issue that we can see the solutions that have been most likely staring us in the face. So,

Make time on a weekly basis to look at your business from a different angle.
To get this done effectively, get some help to do it too as it can save you so much time in the long run.
So if you have been attempting to grow your business for a while now and things aren't happening as fast as you need, join my free video series aimed at helping you get moving again

Very soon, I am launching a complimentary video series which will actually show you how to turn your business right into a business that you love again, which provides you with the freedom and success you have always wanted and helps you break free from the many traps outlined above. Sound interesting? Then subscribe at http://www.journeytoleadershipsuccess.com/videoseriesnews and become among the first to get notified once the video series is ready to go - it will likely be here very soon!
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