Notes

HOW EXACTLY TO Use PR TO CREATE Your Business
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or even to be covered by TV and r / c.

But get more info of those stories arriving at you by themselves are very slim. That's why smart businesses walk out their way to create news, and bring free publicity to them. And it requires a lot more than simply your run-of-the-mill press release.

Actually, blanketing every available news organization with generic releases will do you more harm than good. Take action too often, and your releases begins hitting the round file before they are even read.

Just like almost every other aspect of your marketing, publicity campaigns should be targeted to succeed. Because even if you do manage to score a write up in your local paper, it won't assist you to much if your target customer isn't a subscriber. Find out what papers and magazines your prospect does read, what newscasts he listens to or watches, and target those.

Once you have your goals chosen, make sure you have something that will undoubtedly be of interest to them. Remember, you are not writing an ad for the business. You're trying to convince a reporter which you have a story she'll want to cover. To do that, you should know the outlet you're sending your release to, and what kinds of stories they consider news.

It's a rare media outlet that will care about your new product, or sale, or internal promotion - if you don't give them a good reason to. You need some kind of emotional hook which will make your story interesting to the readers/listeners/viewers.

Is it possible to tie your product or sale to a news event? Or even better, can you create an event of your own? Staging a unique event or charity benefit can get you plenty of positive coverage.

Don't just stop at news releases. Write articles on some new development in your industry and submit them to the publications your prospects read. Distribute EzineArticles far and wide over the internet. This establishes you as an expert and provides you exposure.

Once you do have articles published or a story done on you, milk it for several it is worth. Make copies and use them in your marketing. Frame them and put them up in your store for those who have one. At least, tell people you were featured in such-and-such publication.

Publicity could be a great marketing tool. But important thing is, you must make it work. And utilize it to your advantage when it can!

Does your marketing forge an emotional reference to your prospects? It could. Lisa Packer, author of "The Power Of Emotion: 6 Triggers That Turn Prospects Into Customers," specializes in copy that does that. Visit [http://www.lisapacker.com] today and find out how you can connect emotionally together with your prospects and explode response!
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