Notes

PR tips for business
Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say this for you. And because you would like to show your organization in a favourable light from the outset and begin the longer-term process of building awareness and knowledge of your service or product.

There's a lot of research to show that young companies - weighed down by the business enterprise of simply owning a home based business - pay scant attention to PR, yet that's exactly what they should be doing from the start to get their names and products known. For most businesses, PR isn't about spin or the abstract maintaining of "good relations" with the press and public; it's simply about telling individuals who you and your products or services are there and permitting them to know why they should be interested. It's about getting column inches in newspapers and magazines and fulfilling the adage an inch of good editorial is worth a page of advertising. It's about making your sales easier.

Issuing press releases is a mainstay of basic PR. It's the method that you start the ball rolling with the press. The good news is, if approached in the right way (whether you do-it-yourself or use an inexpensive professional, this activity need not cost the earth).

But do remember you are presenting your business to the general public. A release that's poorly written, with grammatical or spelling mistakes, or filled with jargon, or long-winded and unfocused, can perform you more harm than good. Given the significance of PR, there's something to be said in favour of paying for professional writing skills. PR writers don't just turn out good English: they know how to structure a press release and present facts in a manner that attracts busy journalists and grabs their attention.

Another question is: "When must i issue a news release?" Certainly, issuing get more info -nilly, at whim, is no good. The time to produce a business announcement is once you have something topical and newsworthy to say (but remember: what you consider topical is probably not of interest to the wider world or to journalists). All releases need a strong 'hook' - in other words, an angle which will appeal to editors and give your story a good chance of gaining coverage.

So, what will be considered newsworthy? For starters, perhaps you're launching a new product or service? Or opening a fresh branch? Or you're launching a spin-off venture from scratch? Whatever it is, it should be presented as offering something reasonably new and interesting, not only as a "me too".

Hopefully, your service or product has particular benefits and applications that may appeal to your market segment and generate interest. If whatever you're launching is technically innovative or it's being marketed within an unusual or visible way, you could have the foundation of a release. In this case, ensure you don't fill your release with unnecessary jargon or marketing-speak that could alienate journalists, such as "the cost effective, integrated, seamless, one-stop-shop solution to meet all of your business needs." Tell people what it really is you're actually offering. The above example is filled with hype but what's the product? An accountancy service? A stationers? An abattoir?

Other company activities could be newsworthy. Perhaps you have appointed any new members of senior staff who have a reputation in your industry? Won a big contract or client? Become involved in a sponsorship deal? Have you received an accolade or won a business award? If that's the case, the trade press might be interested.

Forthcoming events can offer ideal material for announcements. Are you holding any open days, speakers' panels, rallies or debates? Charity events or donations from your organisation to good causes are worth highlighting, as are initiatives that benefit the wider community. If celebrities or public figures are participating, your newsworthiness will increase. The amount of interest will relate with the stature of your company and the type of your event. In case a famous chocolate factory held an open day with plenty of freebies, it would be of national press interest. If Bloggs the Grocers held a similar event, the neighborhood paper will be the main target.

When Additional info seeking newsworthy stories, don't forget one of your best assets - your personnel. Have any employees been recognised for outstanding achievements? Do they have unusual hobbies? Have they received any unusual requests or orders from customers your company has fulfilled? The neighborhood press might opt for a quirky human-interest story.

Whatever the reason behind your announcement, remember this rule of thumb: yet another pizzeria on a higher street filled with pizzerias won't gain many column inches, regardless of how good the pizzas. But a pizzeria offering the latest jalapenos in the united kingdom, singing waiters, Italian cocktails with every meal or three for the price of two (or something!) just might. Sometimes it's even worth coming up with an offer of some kind (particularly in retailing) simply to garner press interest.

Remember to monitor the news for events to hook into. Can you associate your company with upcoming holidays, public projects, or fads? Statements that might seem controversial, such as stating your organisation's stance on a volatile public issue, might gain coverage. Perhaps you have conducted research that provides you statistics you could release?

Finally, if you are targeting different press sectors with the same story, write multiple releases rather than issuing one generic release. An announcement concentrating on the metallurgy used to generate your new range of stainless cooking pans will be of interest to the trade press. However, it wouldn't be considered too thrilling by the lifestyle press and women's magazines.

check here need to think carefully about what you're announcing and who it's targeted at, rather than using the 'scattergun' approach and sending untargeted releases to whichever journalists someone happens to get. Professional PR distributors retain up-to-date lists of all the journalists in each industrial sector and geographical region, and take a great deal of care to target the proper journalists with the right releases. If you are distributing your release yourself, a few hours' homework can pay enormous dividends.

By Press Dispensary http://www.pressdispensary.co.uk Press Dispensary is really a professional UK-based press release writing and distribution service that delivers news to the media along with other opinion formers quickly and affordably.
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