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Has YOUR ORGANIZATION Reached a Plateau? Here Are Some Actions to provide It a Boost
Over the previous few years I've heard from a variety of business owners who have reached a plateau with their businesses. Regardless of the recession, business has not necessarily decreased for them, nonetheless it has not increased in any way either - they're at best standing still and working as hard as ever for it. Does this resonate for you personally? If so, take a look at some things that can be done in your business to get it moving forwards again.

1. Tweak your service or product to entice the current market

So what can you do to the merchandise or service that you provide to make sure that it really is still fit for purpose? The last few years have made lots of people change their buying habits in several ways and how they viewed your product before may not be how they view it now.

What features is it possible to either add or eliminate from it to make it more relevant now?
What will that do to the price you offer it out at?
For example, you might offer a fantastic product or service with all the bells and whistles on as your strategy had not been to compete on price and to go for the very best end of the marketplace. You have developed great relationships together with your customers and they trust your quality. Use that trust to provide the marketplace with something less complex, cheaper in price but still from you and with your quality gurarantee. This can extend your market reach and let you upgrade or upsell these customers to the more costly product once they are ready.

2. What messages are you currently using to sell?
Who is buying more info or service and why? What do they need from you? In the event that you haven't heard this directly from your own customers, ask them. Develop a survey that captures who your visitors are and why they purchase. Then:

Check to see if those reasons could connect with another market segment
Check to see if you are actually using the right words in your communication to the marketplace - are you reflecting the specific reason they're buying.
Refine get more info in order that you are.
Also create a survey to send to those who no longer obtain you and discover why they left:

Communicating with them might make them get back to you
This might give you further ideas with regard to product and message.
3. Consider your routes to market

When you started the business you made decisions on how to get your service or product to advertise. Are those reasons still applicable?

Things change very quickly nowadays and it pays to maintain with the changes.

One of my clients had a babywear and baby equipment business. They had a number of outlets that have been very successful and an online catalogue which served to sell some of the smaller items. The choice for them had been predicated on some research they had done which showed that particularly if purchasing the larger items like cots and prams, buyers wanted to see and touch the item before they bought it.

Well I'm sure you have guessed what happened. Slowly get more info began to increase and more and much more people who have been to the shop decided to simply order their products online. They used a few of their larger items in the web catalogue plus they soon started to sell better there than in the shop. Soon it became a simple choice, turn the catalogue into an online store and close down the two retail outlets. They will have a warehouse which they have given a person front to for all those people who still want to possess a look before they take something home, but all their orders are online.

4. How are your visitors buying? How will you ensure it is easier for them?

Take time out to see what's happening in your business and market

As business owners we have been often so embroiled in the daily activity and issues of our business that we are unable to see the wood for the trees. It is not until we get some distance from it and another perspective on the problem that we can see the solutions that have been most likely staring us in the face. So,

Make time on a weekly basis to look at your business from the different angle.
To get this done effectively, get some help to do it too since it can save you so much time over time.
So if you have been working to grow your business for some time now and things aren't happening as fast as you want, sign up for my free video series aimed at helping you get going again

Very soon, I will be launching a free of charge video series that may actually show you how exactly to turn your business right into a business that you love again, which provides you with the freedom and success you have always wanted and helps you break free from the many traps outlined above. Sound interesting? Then sign up at http://www.journeytoleadershipsuccess.com/videoseriesnews and become one of the first to obtain notified once the video series is ready to go - it'll be here very soon!
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