Notes

Hard Merch - The Business of Selling Hard Goods
Hard merchandise includes appliances, powertools and hard goods. Businesses that offer hard goods can also use different strategies for inventory management than those who offer soft products.

Jay Muenzer plays a role in a spin-off of Hard Merchandise. He is famous for his part on the reality TV series Wicked Tuna. He is Dave Marciano’s first mate.
It is a business

In addition to being lucrative, selling merchandise helps bands and musicians connect with their fans in a meaningful way. Artists usually receive a portion of their merchandise revenue, which can differ depending on their popularity. Artists often collaborate with a firm to come up product ideas, and they handle production and marketing. They subtract taxes, fees for credit cards and other expenses from their merchandising.

Some retailers classify their merchandise based on the physicality of it. If a store specializes in softlines, it might carry clothing and linens.

Hardlines can be more sensitive and less profitable than softlines. If a recession is on the way, a consumer will be less inclined to buy a brand new refrigerator. However, they may be more willing spend money to get a nice pair of shoes.
It's marketing tool

Retailers usually divide their inventory in hard and non-hard goods. Hard goods like electronics and furniture are physical solids, while soft goods such as bedding or apparel are more flexible and softer. Some retailers sell only soft or hard products, while other offer both. Hard Wooden Base Lamp , such as HH Gregg (hardline), would be considered a store that carries a lot of consumer electronics. However, it also focuses heavily on clothing and linens.

Merch is a great marketing tool. It will help you increase your sales and boost brand recognition. The concept should be unique and related to your brand. Truly Hard Seltzer offers merchandising that has custom-made art, based off their drink flavors. Square Online allows the restaurant to sell its merch online. It allows them to keep track of their inventory and sales while also being able to separate their merchandising items from their primary products.
It is a way of connecting with fans

A successful merch line can be a powerful way to connect with fans. It is a way for you to express your brand. And it's also a very effective marketing tool, especially for bands with limited budgets.

A lot of merchandise is sold during live concerts. It's also a great opportunity to get closer to your fans. The band will often set up a merch table, which is then manned by other members of the group. The band typically keeps the cash or gives a small percentage to their venue.

Softline retailers specialize in apparel, linens and other softlines. The products that fall into this category are easier to show than other items, like televisions and treadmills. These products also offer more flexibility when it is time to plan the visual merchandising of a store.
It is a good way to make cash

Hard merch makes money for bands and musicians. The band typically sells its merch and collects money at a show or event. The band will either keep the money or pay a portion to the venue. Indie bands are able to manage this type of merchandise on their behalf.

Dave Marciano's role as a cast on National Geographic's reality show Wicked Tuna may be well-known, but his career in commercial fishing dates back decades. His vessel is a Daniels Head Novi hull solid fiberglass 38-footer built in 1990.

Hard merchandise, or physical products like CDs and DVDs, is a key revenue source for live video creators. The streaming platforms can provide them with some helpful tools that will help increase their sales. Some creators use these tools in addition to word-of -mouth and continuous audience engagement to increase merchandise sales. This can work well if your merch has an important social or political message.
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