Notes

The Changing Contours of PR
The way that folks consume news has completely altered since the advent of social media. From being the main source of news and considered opinion, conventional media comprising of newspapers, magazines, television and radio are actually referred to following the news has been consumed online instantly mostly from social media website s like Facebook and Twitter. The primacy of traditional media is therefore fading before our eyes.

Regarding India things are a little different in that the growth of literacy associated with the growth of purchasing power has seen an explosive growth in vernacular print media. Yet, in so far as the urban centres are worried online and social media marketing are starting to rule the roost like elsewhere on the planet. With a gargantuan telecom subscriber base of 933 million, 117 million which are smart phone users the reach of online and social media marketing isn't to be scoffed at. Internet connectivity all together is available to a mammoth 300 million Indians.

However it seems that Indian PR practitioners are yet to awaken and smell the coffee for the reason that they still deploy most of their resources in chasing journalists representing traditional media. With important thing pressures buffeting a lot of the original media outlets, objectivity and a specialist approach to news inputs is quite often nearly visible. Just how many traditional journalists care to attend press conferences these days? Besides even yet in the case of 1 on ones and interactions there is no guarantee that story will see the light of your day.

Instead of continue doing things the old way, PR practitioners should educate their clients about the advantages of online and social PR. Online news portal journalists and bloggers aren't only more approachable, but in many cases better in a position to understand the nuances of the story and so are in a position to render it better. Besides they always reach the right target audience. The best PR vehicles for me are social media with their enormous reach which might be targeted with infinite precision.

There are always a whopping 112 million Facebook users in India, 33 million Twitter users, 26 million LinkedIn users, and 5.5 million people on Pinterest. The circulation and readership figures of most newspapers and magazines are almost puny in comparison. The key to leveraging these media lies not in cultivating indifferent and sometimes ignorant journalists, however in the ability to create and post relevant content with respect to the clients.

This makes the task of the PR practitioners a lot less thankless, and they no more have to simultaneously cope with capricious clients and journalists. more info requires the regular creation of germane content, targeted with precision at the right target audience. There are tools that let you post simultaneously and quickly on multiple sites, while some help you give the posts a boost. The results are quick ahead and will be easily tracked and analyzed.

This sort of outreach is a lot more dynamic and lets the client interact with their target audience in real-time and in a fashion that is personal and intimate. In comparison the outreach obtained by traditional media is very vague and dispersed and one has no idea the way the market perceive the message. Online PR is actually the not so distant future.
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