Notes

The Magazine Industry
Anyone looking at magazines from the 50s or 60s would see a big difference between them and the magazines of today. Before more info of computers, many consumers relied on magazines to provide information, recipes, home decorating tip and business information. They read eagerly concerning the private lives of celebrities and eagerly awaited each issue.

The back to school issues of magazines such as Seventeen could be nearly as thick as much telephone books.Flash forward to 2009 and 2010 and magazines have changed a good deal. They have to compete with other sources of information, with a primary competitor being the computer.

Ad revenues are down in just about any magazine being published. Some very specialized magazines have were able to stay profitable, however. Question is: how long can they continue steadily to do so? Is the future of the magazine industry in trouble and will magazines soon be collector's items, becoming as odd a sight as record players, typewriters and similar items?

There are a few magazines which seem to buck the trend. Being among the most popular are home magazines. Buyers appear to prefer to collect these and even tear out pages to take to home design stores. The quantity of home magazines has a lot more than tripled since 2005, with news stands filled up with a record number of these type of periodicals.

Even so, with the advent of computers and access to information online, the magazine industry is facing many challenges. Magazines with a long and notable history, including Gourmet and Portfolio magazine, have ceased publication. Newsweek magazine is on the market, raising questions about how exactly people need to get their news.

Perhaps receiving it weekly is just too big long to wait, especially when the click of a button makes it possible for readers to have access to breaking news. Computers have many wonderful features but can signal the death of magazines which used to provide similar information.

Magazines like Newsweek, also known as newsweeklies, face special challenges. Why do they often times get into trouble and face possible doom? Simple. They can't compete with online news, information which could be breaking on a single day as a weekly news magazine hits the stand. Magazines can't cover breaking events as quickly as online publishers. However, they are often purchased for recipes, holiday crafts, biographies of celebrities and much more.

In check here to lure readers, magazines must have a special hook or angle. Mary Englbreit's Home Companion magazine featured paper dolls in the back of the periodical in addition to collector prints ideal for framing and hanging on the wall (so did the old McCalls magazine). Special sports magazines covered the Olympics and featured posters which could be put on the wall. Most of these features helped entice readers into buying magazines.Maybe they still will.

There is another challenge facing the magazine industry. It takes paper to fill magazines and paper generally originates from trees. Magazines have been attacked to be wasteful and not good for the environment. When given a choice between investing in a magazine or reading similar information online, environmentally conscious consumers often opt for the online experience.

Mostly, it comes down to simple economics. What role do magazines have when it comes to providing information and exactly what will consumers pay for? So that you can remain competitive, the magazine industry must create issues which readers want to buy, collect and keep for greater than a day or two. Certain special collector's editions seem to do well and also fly off the stands. Nonetheless it is now harder and harder for the magazine industry to carve out a distinctive niche with regards to providing information.

Also, so as to stay profitable, magazines must have advertisers. Unfortunately, they are competing for advertisers who often would rather appear online. more details have already been shrinking at many magazines as their usual advertisers decide to scale back on expenses or move to online ads. Advertisers have to stretch the budget so far as possible and that often means cutting particular magazines from the mix.

Graeme Olsen writes for Magazine Central, focusing on magazine subscriptions [http://www.magcentral.com.au/magazine-subscriptions.php] for popular titles.
My Website: https://urlscan.io/result/522b757c-3223-48a7-96f8-7aadbaa8a311/