Notes

The Magazine Industry
Anyone looking at magazines from the 50s or 60s would see a big difference between them and the magazines of today. Prior to the advent of computers, many consumers relied on magazines to supply information, recipes, home decorating tip and business information. They read eagerly about the private lives of celebrities and eagerly awaited each issue.

The trunk to school issues of magazines such as for example Seventeen could be nearly as thick as much telephone books.Flash forward to 2009 and 2010 and magazines have changed a good deal. They have to contend with other resources of information, with a primary competitor being the computer.

Ad revenues are down in nearly every magazine being published. Some very specialized magazines have managed to stay profitable, however. Question is: just how long can they continue to do so? May be the future of the magazine industry in big trouble and will magazines soon be collector's items, becoming as odd a sight as record players, typewriters and similar items?

There are a few magazines which seem to buck the trend. Being among the most popular are home magazines. Buyers seem to like to collect these and even tear out pages to take to home design stores. The number of home magazines has more than tripled since 2005, with news stands filled with a record number of these type of periodicals.

Even so, with the advent of computers and access to information online, the magazine industry is facing many challenges. Magazines with a long and notable history, including Gourmet and Portfolio magazine, have ceased publication. Newsweek magazine is up for sale, raising questions about how exactly people want to get their news.

Perhaps receiving it weekly is just too big long to wait, especially when the click of a button can allow readers to have access to breaking news. Computers have many wonderful features but can signal the death of magazines that used to provide similar information.

Magazines like Newsweek, also known as newsweeklies, face special challenges. Why do they often enter trouble and face possible doom? Simple. They can not compete with online news, information that could be breaking on a single day as a weekly news magazine hits the stand. Magazines can't cover breaking events as quickly as online publishers. However, they are often purchased for recipes, holiday crafts, biographies of celebrities and much more.

So that you can lure readers, magazines must have a special hook or angle. Mary Englbreit's Home Companion magazine featured paper dolls in the rear of the periodical together with collector prints suitable for framing and hanging on the wall (so did the old McCalls magazine). Special sports magazines covered the Olympics and featured posters that could be placed on the wall. Most of these features helped entice readers into buying magazines.Maybe they still will.

There is another challenge facing the magazine industry. It requires paper to fill magazines and paper generally originates from trees. Magazines have already been attacked to be wasteful and not best for the environment. When given a choice between investing in a magazine or reading similar information online, environmentally conscious consumers often choose the online experience.

Mostly, it boils down to simple economics. What role do magazines have with regards to providing information and exactly what will consumers pay for? So as to remain competitive, the magazine industry must create issues which readers want to buy, collect and keep for more than a day or two. Certain special collector's editions seem to do well and also fly off the stands. Nonetheless it is now harder and harder for the magazine industry to carve out a unique niche in terms of providing information.

Also, to be able to stay profitable, magazines must have advertisers. Unfortunately, get more info competing for advertisers who often would rather appear online. Ad revenues have been shrinking at many magazines as their usual advertisers decide to scale back on expenses or move to online ads. Advertisers have to stretch the budget so far as possible and that can indicate cutting particular magazines out of the mix.

Graeme Olsen writes for Magazine Central, focusing on magazine subscriptions [http://www.magcentral.com.au/magazine-subscriptions.php] for popular titles.
My Website: https://www.pensivly.com/how-a-person-becomes-a-success-things-to-look-for/