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-1st judgement made is party identification
-honeymoon period at first
-Bill Clinton = more approval in second term
-approval depends on how press is handling areas such as economy, war, foreign aff.
-people focus on efforts and stands of pres. rather than personality or how they
are affected by his policies. Also his characteristics: integrity&leadership
-"rally events" are surges of popularity bc of an event but they don't last
Policy Support
-"bully pulpit" = pres can persuade public if they are skilled communicators
-presidents get media advice & everything is planned
-public not always receptive to president's message
-not interested, so it's hard to get their attention
Mobilizing the Public
-most powerful way for press to influence Congress
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