Notes

The Magazine Industry
Anyone taking a look at magazines from the 50s or 60s would see a huge difference between them and the magazines of today. Before the advent of computers, many consumers relied on magazines to provide information, recipes, home decorating tip and business information. They read eagerly about the private lives of celebrities and eagerly awaited each issue.

website to school issues of magazines such as Seventeen could possibly be nearly as thick as many telephone books.Flash forward to 2009 and 2010 and magazines have changed a good deal. They have to contend with other resources of information, with a primary competitor being the computer.

Ad revenues are down in nearly every magazine being published. Some very specialized magazines have were able to stay profitable, however. Question is: just how long can they continue to do so? May be the future of the magazine industry in big trouble and will magazines soon be collector's items, becoming as odd a sight as record players, typewriters and similar items?

There are some magazines which seem to buck the trend. Being among the most popular are home magazines. Buyers seem to prefer to collect these and also tear out pages to try home design stores. The number of home magazines has more than tripled since 2005, with news stands filled with a record amount of these kind of periodicals.

Even so, with the advent of computers and usage of information online, the magazine industry is facing many challenges. Magazines with an extended and notable history, including Gourmet and Portfolio magazine, have ceased publication. Newsweek magazine is up for sale, raising questions about how exactly people want to get their news.

Perhaps receiving it weekly is just too big long to wait, particularly when the click of a button can allow readers to have usage of breaking news. Computers have many great benefits but can signal the death of magazines which used to offer similar information.

more info like Newsweek, also called newsweeklies, face special challenges. Why do they often times get into trouble and face possible doom? Simple. They can't contend with online news, information which could be breaking on the same day as a weekly news magazine hits the stand. Magazines can't cover breaking events as quickly as online publishers. However, they could be purchased for recipes, holiday crafts, biographies of celebrities and much more.

In order to lure readers, magazines must have a particular hook or angle. Mary Englbreit's Home Companion magazine featured paper dolls in the back of the periodical together with collector prints ideal for framing and hanging on the wall (so did the old McCalls magazine). Special sports magazines covered the Olympics and featured posters that could be placed on the wall. These features helped entice readers into buying magazines.Maybe they still will.

There is another challenge facing the magazine industry. It takes paper to fill magazines and paper generally originates from trees. Magazines have already been attacked for being wasteful and not good for the environment. When given a selection between buying a magazine or reading similar information online, environmentally conscious consumers often opt for the online experience.

Mostly, it boils down to simple economics. What role do magazines have with regards to providing information and exactly what will consumers pay for? To be able to remain competitive, the magazine industry has to create issues which readers want to buy, collect and keep for more than a day or two. Certain special collector's editions appear to do well and also fly off the stands. But it is becoming harder and harder for the magazine industry to carve out a unique niche in terms of providing information.

Also, so that you can stay profitable, magazines will need to have advertisers. Unfortunately, they are competing for advertisers who often would rather appear online. Ad revenues have been shrinking at many magazines as their usual advertisers opt to cut back on expenses or proceed to online ads. Advertisers have to stretch the budget so far as possible and that can indicate cutting particular magazines out from the mix.

Graeme Olsen writes for Magazine Central, focusing on magazine subscriptions [http://www.magcentral.com.au/magazine-subscriptions.php] for popular titles.
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