Notes

Playing Ball With The Big Boys: 2 Ways Small Hotels Get Featured In Major News Publications
One of the biggest discrepancies between small properties and big ones in the travel industry is press. check here , the bigger the property is, the larger its budget to invest on PR agencies and the corresponding glory of being featured in big name publications. But what if small property owners had access to the same powerful resources that did expensive PR firms? Imagine if all it took from a vacation rental owner or boutique hotel owner was the right pitch? This article will show you two methods any small property owner will get featured in major publications just like the NY Times, Conde Nast, Travel & Leisure, and a huge selection of other travel-centric publications.

A lot of the PR world is approximately contacts, so instead of spending years trying to build up your own private network of journalists, editors, and the like, small home owners can make use of the several rich PR repositories online. The two featured in this posting will undoubtedly be HARO (free) and PRLeads (paid).

What is a PR repository? It is a like social media marketing meets personal networking. These agencies unite reporters from a myriad of publications (like the famous ones) with sources of expertise. Join these services and you'll receive a healthy flow of story leads many times every day via email. Simply choose the story leads that appear to pertain to your hotel or vacation rental and make your pitch right to the journalist. Make a good enough pitch and you'll land on the pages of the world's most illustrious travel magazines without spending a dime. A quick breakdown of my favorites:

1. HARO: Help A Reporter Out is a free resource has published a lot more than 75,000 journalist queries, has facilitated nearly 7,500,000 media pitches, and contains marketed and featured near 1,500 brands to the media, small businesses and consumers. For your small business owner, this is a dream come true. No such thing as free press? Reconsider.

2. PRLeads: Spearheaded by the fearless leader Dan Janal, marketing wiz, PRLeads is really a paid service (around $99/month) and tends to represent a higher echelon of journalists. Same concept as HARO, but better reporters and publications.

"When we got featured in Travel & Leisure, our occupancy risen to typically 94% for the entire year," says Miriam Goldboom who, with her husband Michael, operate a 7-room B&B in NEW YORK. "Since we normally average around 50%, this was our very best year in history. It had been the initial lead that I pitched. And more info worked! Now I pitch stories almost every week."

Whether you go the way of paid or free access to these press goldmines, remember that in the end, everything boils down to your pitch. In check here that you make your story seem alluring enough, you will be playing ball with the big boys and getting major press in major publications: a surefire step towards increased reservations and increased revenue.

Evelyn Milner contributes to the Boost Occupancy Report [http://www.boostoccupancy.com]: outlining 54 free or inexpensive ways small home owners can play like the big boys, increasing reservations and bookings at the drop of a dime.
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