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Playing Ball With The Big Boys: 2 Ways Small Hotels Get Featured In Major News Publications
One of the largest discrepancies between small properties and big ones in the travel industry is press. Stereotypically, the larger the property is, the bigger its budget to invest on PR agencies and the corresponding glory to be featured in big name publications. But imagine if small property owners had access to the same powerful resources that did expensive PR firms? What if all it took from a vacation rental owner or boutique hotel owner was the proper pitch? This article will highlight two methods any small house owner will get featured in major publications like The New York Times, Conde Nast, Travel & Leisure, and hundreds of other travel-centric publications.

A lot of the PR world is about contacts, so instead of spending years attempting to build up your own private network of journalists, editors, and the like, small home owners can utilize the several rich PR repositories online. Both featured in this post will undoubtedly be HARO (free) and PRLeads (paid).

Exactly what is a PR repository? It's a like social media meets personal networking. These agencies unite reporters from all types of publications (including the famous ones) with resources of expertise. Sign up for these services and you will get a healthy flow of story leads several times every day via email. Simply choose the story leads that appear to pertain to your hotel or vacation rental and make your pitch right to the journalist. Make a good enough pitch and you will land on the pages of the world's most illustrious travel magazines without spending a dime. An instant break down of my favorites:

1. HARO: Help A Reporter Out is really a free resource has published more than 75,000 journalist queries, has facilitated nearly 7,500,000 media pitches, and has marketed and featured close to 1,500 brands to the media, small businesses and consumers. For read more , this is a dream become a reality. No such thing as free press? Reconsider.

2. PRLeads: Spearheaded by the fearless leader Dan Janal, marketing wiz, PRLeads is really a paid service (around $99/month) and tends to represent a higher echelon of journalists. Same concept as HARO, but better reporters and publications.

"When we got featured in Travel & Leisure, our occupancy increased to an average of 94% for the entire year," says Miriam Goldboom who, with her husband Michael, operate a 7-room B&B in North Carolina. "Since we normally average around 50%, this is our absolute best year in history. It had been the first lead that I pitched. Also it worked! Now I pitch stories just about every week."

Whether you go just how of paid or free access to these press goldmines, remember that in the end, everything boils down to your pitch. In the event that you make your story seem alluring enough, you will be playing ball with the big boys and getting major press in major publications: a surefire step towards increased reservations and increased revenue.

Evelyn Milner contributes to the Boost Occupancy Report [http://www.boostoccupancy.com]: outlining 54 free or inexpensive ways small home owners can play like the big boys, increasing reservations and bookings at the drop of a dime.
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