Notes

Every Successful Restaurant Website Must Have 5 Key Ingredients
Every restaurant website has one definitive goal which is to attract customers. All too often, I see poorly designed restaurant websites that are missing the main element ingredients had a need to successfully convert visitors to customers.

Do you know the key ingredients in a successful restaurant website? Listed below are the 5 items that every restaurant website will need to maximize its chances of converting website traffic into paying customers.

1. Map and Directions

Don't make it difficult for visitors to find where your restaurant is located. Instead of only listing the address on your website, display an easy-to-read map and directions, so that your customers can quickly find your restaurant. The easiest and quickest solution to display a map to your restaurant is to use Google Maps and embed it on your website.

2. An Accessible Restaurant Menu

If your restaurant website doesn't are the menu with the costs - do it! Your menu is the main marketing tool on your website and your possibility to make mouths water, so don't forget to include some enticing pictures of your dishes.

The key thing here's to create your menu accessible. Frequently I see restaurants take the lazy approach and upload a PDF copy of these menu. PDFs take an agonizingly, very long time to load, especially if people are attempting to view your menu from their mobile phones. PDFs provide no search engine optimisation (SEO) benefits for your website.

My advice is to take the extra time to create a dedicated menu page on your website. Ensure that your menu page includes descriptions of the meals, any specials or promotions and appealing photos of one's dishes.

3. A Photo Gallery of one's Restaurant and Food

People love to see what the restaurant looks like before they decide to eat there. That is why every restaurant website needs to have a photo gallery. Hire a specialist photographer to come during one of your restaurant's busy times and capture the ambiance, decor and dishes that make your restaurant unique. Then display the photos on your own website in a straightforward photo gallery.

Pictures are worth a thousands words and great pictures are invaluable for convincing visitors to arrived at your restaurant.

4. An Effective, Restaurant Homepage

Your homepage is the most important page on your own website because it makes the first impression. Within minutes of arriving to your homepage, an individual will decide if it is worth their time and energy to look through the others of your site.

So how do you ensure that your homepage is engaging?

Firstly, your homepage must display a prominent photo of your restaurant. Pick a really great picture of your restaurant or even a signature dish and make certain it is the very first thing people see if they come to your site.

You also have to have some well-written copy to check your image. The copy should tell people what your restaurant is about and how it is different from other restaurant experiences. Make certain this content is short and compelling. If this content is too much time, people only will not take the time to read it.

Finally, beside your main image or your marketing copy, you need to include a strong call to action. A proactive approach is a link or perhaps a button that encourages the individual viewing your homepage to click to some other page. Types of good calls to actions for a restaurant website would be:

View our delicious menu and weekly specials (links to your menu page)
Take a tour of our restaurant (links to your photo gallery page)
Make a reservation for your next event (links to your e mail us page)
5. Reservation Info on Every Page

Every restaurant website requires a dedicated area to make reservations on each page of their website.

If you are able to install an online reservation system on your own restaurant website, that would be the perfect solution. Japanese restaurant Alhambra to accept reservations online is by using OpenTable.com that is absolve to use. However, unless you want to work with online reservations right now, just display a phone number that people may use to generate a reservation directly.

The main point here is to help make the reservation information highly visible on every page. The very best place to put your reservation info is at the top of one's website, near your primary navigation. This makes the info easy to spot for the visitors and they will appreciate you for it.


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