Notes

Restaurant Marketing: 16 Restaurant Website Marketing Features
About six months ago I was seeking to book a reservation for a restaurant in my city. I knew the name, but wasn't quite certain of the spelling.

I visited Google, and I just couldn't find the restaurant online. It proved I had the spelling correct, yet couldn't find it in Google.

Instead, I found a huge amount of reviews, most of that have been good (that is why I wanted to eat there).

But, so as to contact this restaurant, I relied on a phone number in a directory rather than the restaurant's website.

I did eat as of this restaurant and it was fantastic. WHEN I ate there I grabbed a business card, and they did have an internet site. Just what a shame their SEO was so very bad or non-existent.

I don't own a restaurant, but I own your small business with a local clientele. My SEO isn't much different than a restaurants. Moreover, given I study online marketing for many forms of small businesses (and take action for my very own), I decided to publish articles for restaurants. Specifically articles providing restaurant marketing ideas using a website.

I'm about a business' website being unique. But, in almost all industries, there's basic information that's important to prospective customers. This is certainly true for restaurant websites.

16 must-have restaurant website features for both conversion and SEO are as follows:

1. chicken restaurant

Publishing up-to-date menus is a no-brainer. Every restaurant must have up-to-date menus on its website.

It's critical it be up-to-date. The last thing a restaurant needs is telling guests "oh, that menu has changed and it's not right on the web site." That's unprofessional and won't sit well with a guest.

I would go as far as to include wine, beer, and liquor menus as well.

And while you're at it, lay out the nutritional value of the laundry. Many diners are interested in nutritional content.

2. Location Info and Map

These days it's very easy to integrate Google Maps right into a website. Make it easy for anyone to find your restaurant with a map. Many people search for restaurants with mobile devices. A map leads them right to your door.

3. Contact Info

I believe all small businesses should have their telephone number and contact form on every page of these website. Restaurants included. Ensure it is incredibly easy for your site people to contact you.

4. Photographs of the Establishment

Hire a professional photographer when you're busy and get a ton of great photographs. Place those photographs around your website. Section of dining is the environment and atmosphere. Showcase your establishment on your website.

5. Event Calendar

In case you have events such as live music or special dinners, put up an event calendar on your own website.

6. Chef / Owner Bios

Feature in a bio your restaurant's key players. Whether chef, owner, or both. If you have a general manager, consider having a bio of your GM. Spend some time writing up the bios. Perhaps hire a professional writer. In fact you may wish to hire a professional writer for all of one's website's content (or at the very least the key pages).

7. Restaurant History

Why not include in your About page a brief overview of one's restaurant. Some restaurants have a fascinating history. Guests may be thinking about such information. It's easy to write and it just might persuade someone to try your establishment.

8. Awards & Reviews

Don't be shy. Publish your set of awards and reviews (get permission from the reviewer first). If you can't get permission from the reviewer, then provide a link that is clearly a popup window to the review. Why a popup? So your visitor stays on your site and doesn't find yourself on another restaurant's site through the review website.

9. Careers / Jobs Available

Make it possible for people to apply to your restaurant. Regrettably, many restaurants have high turnover and are frequently hiring. The more applications you receive, the more hiring options you have.

10. A Blog

As a restaurant owner or operator, you could have lots of fun with a blog. A blog informs, entertains, and is wonderful for SEO.

11. On-Site Local SEO

Take full advantage of every page and post by optimizing your articles for the various search engines. It's not hard to do. The more content you have (hence the importance of a blog), the more opportunities you have to rank for various keyphrases (called keywords) in the search engines.

Be sure to create meta titles and meta descriptions for every page and post. If you aren't interested in doing on-site SEO, hire an excellent SEO company. Your goal is to rank well in your area, city, and state/province (or geographic area).

Don't be just like the restaurant I tried to get Online and not rank well in the various search engines. There's a huge chance for business by just ranking well in the various search engines. The good thing for restaurants is you don't need to compete globally. You will need only rank well for the local area(s).

12. Online Reservation Maker

Not all restaurants will want to hand over booking capacity to customers. fast food hacienda heights is why I contemplate it an optional restaurant website feature. However, invest the reservations, it's an easy way to book reservations and freeing up your staff time all at once. The more people who self-book, means fewer reservations your staff must make.

If work with a Restaurant WordPress theme, you can actually put in a reservation feature utilizing a plugin. 5 reservation plugins to have a look at include:

? WebReserv
? Checkfront Booking
? Booking Calendar
? Wp-Reservation
? MealClick

Unless you use WordPress for the website, check out:

? OpenTable
? Live Bookings

? Restaurant Diary
? Guestbridge
? Reservation Genie

13. Takeout Online Ordering

If you sell remove, why not offer guests the option to order takeout during your website. Like reservation software, you save your staff time processing orders and make it easy for guests to order a meal. You can even process payment online if you want to save even more time when your guest picks up their food.

14. Pre-Ordering Service

Sometimes a guest is pretty quickly and wish to eat upon entering your restaurant. You could provide a pre-ordering option through your website.

15. Notable Guests

If your restaurant attracts notable guests, say so on your website.

16. Offer Gift Cards for Sale

Gift cards could be a terrific revenue generator. Sell them during your restaurant website. You will need basic e-commerce software. It's easy nowadays regardless the platform which your restaurant website is built.

Read More: https://gadegaard-johannesen-2.technetbloggers.de/easy-and-effective-restaurant-marketing-ideas