Notes

Every Successful Restaurant Website WILL NEED TO HAVE 5 Key Ingredients
Every restaurant website has one main goal and that is to attract customers. All too often, I see poorly designed restaurant websites which are missing the key ingredients had a need to successfully convert people to customers.


Do you know the key ingredients in a successful restaurant website? Listed below are the 5 things that every restaurant website will need to maximize its likelihood of converting website traffic into paying customers.

1. Map and Directions

Don't make it problematic for visitors to find where your restaurant is situated. Instead of only listing the address on your own website, display an easy-to-read map and directions, which means that your customers can easily find your restaurant. The easiest and quickest solution to display a map to your restaurant is to use Google Maps and embed it on your website.

2. An Accessible Restaurant Menu

If your restaurant website doesn't include the menu with the prices - do it! Your menu is the main marketing tool on your own website and your possibility to make mouths water, so do not forget to include some enticing pictures of one's dishes.

The key thing here is to make your menu accessible. Frequently I see restaurants take the lazy approach and upload a PDF copy of their menu. PDFs take an agonizingly, long time to load, particularly if people are attempting to view your menu from their cell phones. PDFs provide no search engine optimization (SEO) benefits for your website.

My advice would be to take the extra time and energy to develop a dedicated menu page on your own website. Make sure your menu page includes descriptions of the meals, any specials or promotions and appealing photos of one's dishes.

3. A Photo Gallery of one's Restaurant and Food

People love to see what the restaurant appears like before they opt to eat there. That is why every restaurant website will need an image gallery. Hire a professional photographer to come during one of your restaurant's busy times and capture the ambiance, decor and dishes that produce your restaurant unique. Then display the photos on your website in a simple photo gallery.

Pictures are worth a thousands words and great pictures are invaluable for convincing people to come to your restaurant.

4. An Effective, Restaurant Homepage

Your homepage is the most important page on your website because it makes the initial impression. Within seconds of arriving to your homepage, a person will decide if it's worth their time and energy to look through the rest of your site.

So how can you ensure that your homepage is engaging?

Firstly, your homepage needs to display a prominent photo of your restaurant. Pick a really great picture of one's restaurant or even a signature dish and make certain it is the first thing people see if they come to your website.

You also have to have some well-written copy to check your image. The copy should tell people what your restaurant is about and how it is not the same as other restaurant experiences. Make sure the content is short and compelling. If the content is too much time, people will simply not take time to read it.

Finally, beside your primary image or your marketing copy, you must include a strong proactive approach. Home page to action is a link or perhaps a button that encourages the person viewing your homepage to click to some other page. Examples of good calls to actions for a restaurant website will be:

View our delicious menu and weekly specials (links to your menu page)
Have a tour of our restaurant (links to your photo gallery page)
Make a reservation for the next event (links to your contact us page)
5. Reservation Information on Every Page

Every restaurant website requires a dedicated area to make reservations on each page of these website.

If you are in a position to install an online reservation system on your own restaurant website, that might be the ideal solution. Another solution to accept reservations online is to use OpenTable.com that is absolve to use. However, unless you want to work with online reservations at the moment, just display a telephone number that people can use to make a reservation directly.

The main point here's to make the reservation information highly visible on every page. The most efficient spot to put your reservation info is at the top of one's website, near your primary navigation. This makes the info easy to spot for the visitors and they'll appreciate you for it.

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