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Restaurant Marketing: 16 Restaurant ONLINE MARKETING Features
About 6 months ago I was seeking to book a reservation for a restaurant in my city. I knew the name, but wasn't quite sure of the spelling.
I went to Google, and I just couldn't discover the restaurant online. It proved I had the spelling correct, yet couldn't think it is in Google.
Instead, I found a huge amount of reviews, most of that have been good (that is why I wanted to eat there).
But, to be able to contact this restaurant, I relied on a phone number in a directory as opposed to the restaurant's website.
I did eat at this restaurant and it was fantastic. After I ate there I grabbed a business card, plus they did have a website. Just what a shame their SEO was so very bad or non-existent.
I don't own a restaurant, but I own your small business with a local clientele. My SEO isn't much unique of a restaurants. Moreover, given I study internet marketing for many types of small businesses (and take action for my own), I thought I'd publish an article for restaurants. Specifically an article providing restaurant marketing ideas utilizing a website.
fast food hacienda heights about a business' website being unique. But, in almost all industries, there's basic information that is important to potential customers. This is certainly true for restaurant websites.
16 must-have restaurant website features for both conversion and SEO are as follows:
1. Menus
Publishing up-to-date menus is really a no-brainer. Every restaurant must have up-to-date menus on its website.
It's critical it be up-to-date. The last thing a restaurant needs is telling guests "oh, that menu has changed and it's not right on the website." That's unprofessional and won't sit well with a guest.
I would go so far as to include wine, beer, and liquor menus as well.
Even though you're at it, lay out the vitamins and minerals of the dishes. Many diners want in nutritional content.
2. Location Info and Map
These days it's so easy to integrate Google Maps right into a website. Make it easy for anyone to find your restaurant with a map. Lots of people search for restaurants with cellular devices. A map leads them right to your door.
3. Contact Info
I believe all small businesses should have their phone number and contact form on every page of these website. Restaurants included. Ensure it is incredibly easy for your website people to contact you.
4. Photographs of the Establishment
Hire a professional photographer if you are busy and get a ton of great photographs. Place those photographs all over your website. Section of dining is the environment and atmosphere. Showcase your establishment on your own website.
5. Event Calendar
Assuming you have events such as live music or special dinners, set up an event calendar on your own website.
6. Chef / Owner Bios
Feature in a bio your restaurant's key players. Whether chef, owner, or both. For those who have an over-all manager, consider having a bio of one's GM. Spend some time writing up the bios. Perhaps hire a professional writer. In fact you may wish to hire a specialist writer for all of your website's content (or at the very least the key pages).
7. Restaurant History
Why not include in your About page a brief history of your restaurant. Some restaurants have a fascinating history. Guests could be interested in such information. You can write and it just might persuade you to definitely try your establishment.
8. Awards & Reviews
Don't be shy. Publish your set of awards and reviews (get permission from the reviewer first). If you cannot get permission from the reviewer, then provide a link that is a popup window to the review. Why a popup? Which means that your visitor stays on your own site and doesn't end up on another restaurant's site through the review website.
9. Careers / Jobs Available
Make it possible for people to apply to your restaurant. Regrettably, many restaurants have high turnover and so are frequently hiring. The more applications you receive, the more hiring options you have.
10. A Blog
As a restaurant owner or operator, you could have a lot of fun with a blog. A blog informs, entertains, and is wonderful for SEO.
11. On-Site Local SEO
Take advantage of every page and post by optimizing your articles for the various search engines. It's not hard to do. The more content you have (hence the importance of a blog), the more opportunities you need to rank for various keyphrases (called keywords) in the various search engines.
Be sure to create meta titles and meta descriptions for every page and post. If you aren't thinking about doing on-site SEO, hire a great SEO company. Your goal would be to rank well in your area, city, and state/province (or geographic area).
Don't be just like the restaurant I tried to find Online and not rank well in the search engines. There's a huge chance for business simply by ranking well in the search engines. The good thing for restaurants is you don't need to compete globally. You need only rank well for the local area(s).
12. Online Reservation Maker
Not all restaurants will want to hand over booking power to customers. That's why I consider it an optional restaurant website feature. However, invest the reservations, it's a good way to book reservations and freeing up your staff time all in one go. The more people who self-book, means fewer reservations your staff must make.
If use a Restaurant WordPress theme, it is simple to add a reservation feature utilizing a plugin. 5 reservation plugins to take a look at include:
? WebReserv
? Checkfront Booking
? Booking Calendar
? Wp-Reservation
? MealClick
Unless you use WordPress for your website, have a look at:
? OpenTable
? Live Bookings
? Restaurant Diary
? Guestbridge
? Reservation Genie
13. Takeout Online Ordering
If you sell remove, why not offer website visitors the option to order takeout during your website. Like reservation software, you save your valuable staff time processing orders and make it easy for website visitors to order meals. You can even process payment online if you wish to save even more time when your guest picks up their food.
14. Pre-Ordering Service
Sometimes a guest is in a rush and wish to eat upon entering your restaurant. You could provide a pre-ordering option during your website.
15. Notable Guests
If your restaurant attracts notable guests, say etc your website.
16. Offer Gift Cards on the market
Gift cards can be a terrific revenue generator. Sell them during your restaurant website. You will need basic e-commerce software. It's easy nowadays regardless the platform on which your restaurant website is built.
Website: https://www.legendhotchicken.com/hacienda-heights
About 6 months ago I was seeking to book a reservation for a restaurant in my city. I knew the name, but wasn't quite sure of the spelling.
I went to Google, and I just couldn't discover the restaurant online. It proved I had the spelling correct, yet couldn't think it is in Google.
Instead, I found a huge amount of reviews, most of that have been good (that is why I wanted to eat there).
But, to be able to contact this restaurant, I relied on a phone number in a directory as opposed to the restaurant's website.
I did eat at this restaurant and it was fantastic. After I ate there I grabbed a business card, plus they did have a website. Just what a shame their SEO was so very bad or non-existent.
I don't own a restaurant, but I own your small business with a local clientele. My SEO isn't much unique of a restaurants. Moreover, given I study internet marketing for many types of small businesses (and take action for my own), I thought I'd publish an article for restaurants. Specifically an article providing restaurant marketing ideas utilizing a website.
fast food hacienda heights about a business' website being unique. But, in almost all industries, there's basic information that is important to potential customers. This is certainly true for restaurant websites.
16 must-have restaurant website features for both conversion and SEO are as follows:
1. Menus
Publishing up-to-date menus is really a no-brainer. Every restaurant must have up-to-date menus on its website.
It's critical it be up-to-date. The last thing a restaurant needs is telling guests "oh, that menu has changed and it's not right on the website." That's unprofessional and won't sit well with a guest.
I would go so far as to include wine, beer, and liquor menus as well.
Even though you're at it, lay out the vitamins and minerals of the dishes. Many diners want in nutritional content.
2. Location Info and Map
These days it's so easy to integrate Google Maps right into a website. Make it easy for anyone to find your restaurant with a map. Lots of people search for restaurants with cellular devices. A map leads them right to your door.
3. Contact Info
I believe all small businesses should have their phone number and contact form on every page of these website. Restaurants included. Ensure it is incredibly easy for your website people to contact you.
4. Photographs of the Establishment
Hire a professional photographer if you are busy and get a ton of great photographs. Place those photographs all over your website. Section of dining is the environment and atmosphere. Showcase your establishment on your own website.
5. Event Calendar
Assuming you have events such as live music or special dinners, set up an event calendar on your own website.
6. Chef / Owner Bios
Feature in a bio your restaurant's key players. Whether chef, owner, or both. For those who have an over-all manager, consider having a bio of one's GM. Spend some time writing up the bios. Perhaps hire a professional writer. In fact you may wish to hire a specialist writer for all of your website's content (or at the very least the key pages).
7. Restaurant History
Why not include in your About page a brief history of your restaurant. Some restaurants have a fascinating history. Guests could be interested in such information. You can write and it just might persuade you to definitely try your establishment.
8. Awards & Reviews
Don't be shy. Publish your set of awards and reviews (get permission from the reviewer first). If you cannot get permission from the reviewer, then provide a link that is a popup window to the review. Why a popup? Which means that your visitor stays on your own site and doesn't end up on another restaurant's site through the review website.
9. Careers / Jobs Available
Make it possible for people to apply to your restaurant. Regrettably, many restaurants have high turnover and so are frequently hiring. The more applications you receive, the more hiring options you have.
10. A Blog
As a restaurant owner or operator, you could have a lot of fun with a blog. A blog informs, entertains, and is wonderful for SEO.
11. On-Site Local SEO
Take advantage of every page and post by optimizing your articles for the various search engines. It's not hard to do. The more content you have (hence the importance of a blog), the more opportunities you need to rank for various keyphrases (called keywords) in the various search engines.
Be sure to create meta titles and meta descriptions for every page and post. If you aren't thinking about doing on-site SEO, hire a great SEO company. Your goal would be to rank well in your area, city, and state/province (or geographic area).
Don't be just like the restaurant I tried to find Online and not rank well in the search engines. There's a huge chance for business simply by ranking well in the search engines. The good thing for restaurants is you don't need to compete globally. You need only rank well for the local area(s).
12. Online Reservation Maker
Not all restaurants will want to hand over booking power to customers. That's why I consider it an optional restaurant website feature. However, invest the reservations, it's a good way to book reservations and freeing up your staff time all in one go. The more people who self-book, means fewer reservations your staff must make.
If use a Restaurant WordPress theme, it is simple to add a reservation feature utilizing a plugin. 5 reservation plugins to take a look at include:
? WebReserv
? Checkfront Booking
? Booking Calendar
? Wp-Reservation
? MealClick
Unless you use WordPress for your website, have a look at:
? OpenTable
? Live Bookings
? Restaurant Diary
? Guestbridge
? Reservation Genie
13. Takeout Online Ordering
If you sell remove, why not offer website visitors the option to order takeout during your website. Like reservation software, you save your valuable staff time processing orders and make it easy for website visitors to order meals. You can even process payment online if you wish to save even more time when your guest picks up their food.
14. Pre-Ordering Service
Sometimes a guest is in a rush and wish to eat upon entering your restaurant. You could provide a pre-ordering option during your website.
15. Notable Guests
If your restaurant attracts notable guests, say etc your website.
16. Offer Gift Cards on the market
Gift cards can be a terrific revenue generator. Sell them during your restaurant website. You will need basic e-commerce software. It's easy nowadays regardless the platform on which your restaurant website is built.
Website: https://www.legendhotchicken.com/hacienda-heights
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