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Rihanna is one of the biggest and most successful musicians. But the pop diva doesn't rest on her laurels and is continuing to grow her business empire through a number of different ventures that range from fashion and beauty (Fenty Beauty and Savage X Fenty) to sportswear and intimate wear (Fenty for Mitchell & Ness). Ahead of her Super Bowl halftime show, Rihanna has partnered with fan favorite brand Fanatics and its Mitchell & Ness line to unveil a collection of exclusive football-themed apparel.
The collection is titled "Fenty for the Game Day," the collection is available to shop right now. The collection includes 17 sporty styles which range from hoodies and jersey sweatpants to t-shirts. You can pre-order a ribbed-cropped Jersey featuring Rihanna's iconic, tatted hands holding an NFL football. The t-shirt is adorned with a bold font reading "Fenty Athletics" alongside the artist's logo and the official NFL logo across the front.
Pre-orders are available for the sweatpants that are coordinating, and feature the same image of a tatted arm holding an NFL ball, with the words "Ain't Nothing Like Rihanna's Party". Rihanna Party". A cut-off sleeveless jersey that features the image Rihanna wearing the black jacket is an essential style.
A hoodie sporting Rihanna's hand with the football is included in the collection. rihannamerch comes in white or black, and is constructed of high-end 3 end ring-spun cotton. The large shape is ideal for layering, and will keep you warm all throughout the Super Bowl.
Fans can also buy the Fenty for Mitchell & Ness hat in either black or white with the official Super Bowl LVIII logo on the front, and the singer's signature R logo on the side. The hats' pre-orders will be available starting now and will be delivered in early March.
The collaboration came just two days after Rihanna announced she would be taking the stage for her first live performance since releasing her eighth studio album Anti In 2016. The collaboration was announced just a few days after Rihanna revealed that she would be performing her first live performance since the release of her eighth album, Anti, in the year 2016.
Many are waiting for Rihanna to release new music as the Grammys coming in 2022 near. Rumors suggest she'll be filming a sequel to her 2013 hit album, Unapologetic. Whatever the "Rihanna effect' influences the market for merchandise, there's no doubt that the Super Bowl will be a memorable event in 2018.
Website: https://www.rihannamerch.com/
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