Notes

Get Me a Google #1 1 SEO Rank!
Over the final couple of months we've had a lot of interest from individuals and organizations with existing websites keen to attain the Holy Grail of internet marketing, or to put it into my customers words "addressing the very best of Google (...and making money from it)". There are numerous "SEO, or SEO experts" out on the web and some 37 million entries in google.co.uk. Its a hot topic and today more than ever with the global downturn, businesses large and small are looking to the digital world for a cheap quick fix.

Not being lenovo chromebook s330 to bite the hand that feeds, I have come to recognize that a bit of gnawing actually does no harm either. What do I mean by that you ask?! Well let's just say that in my experience some realigning of customer expectations must happen with regards to SEO. Whilst yes it is possible to get a site ranked highly in Google (and we've demonstrated this with this customers) there really is no quick fix and no cast iron guarantee either. As the customers seek out their elusive number ones so too do the SEOs, keen to tap into the secrets of the Google search algorithm. Sites offering immediate rankings and guaranteed results do have to be approached with caution: good example is the Google Money Tree, which unlike its name has zero affiliation with Google whatsoever. But still folks have been duped and can continue to be once the product or company offering the service looks genuine, includes a nice professional site and says everything you are interested in. It's marketing...dubious marketing, but it appears to work.

I have spent many hours trawling through people's websites, considering analytics and lines and lines of website code, and at the end of your day I cannot stress how important this content is really. Take the Alkimi site for example, it is simple, no flashy graphics, no "we shall get you to number one" and no "25% off when you buy now" offers. But would it not surprise you that within the last few months the common time on our site has gone from a short while to 10+ minutes? Why? Well content includes a huge part to play, we kept our product pages as easy as possible to start with. There is absolutely no reason to place random garbage on the webpage just to fill space, but there is a reason to add useful and interesting content.

The Alkimi blog and news releases are receiving the big hits, and indeed are driving the calls into the business. This SEO game really shouldn't be about just getting you to definitely find you, but more about getting you to definitely find you stay on your site and get something from it. The only method to do that is via your articles. Give people what they want, give them something interesting, and rather more importantly drive them to the results you require. It's the typical sales funnel just in an electronic format. What makes a good sales person? Someone that can close the offer. Unfortunately too few sales representatives close, and likewise too few companies drive their desired outcome on the websites.

I've spoken with plenty of startups over recent months, people looking for a completely new website and above all else I hear the same thing, people want their site created cheaply. OK so most designers can perform a £200 website or less. The point is that should you aren't technically savvy the probabilities are you will be lumbered with a site you can never update. By you are automatically forfeiting the SEO benefits of blogging, news releases and updates. Technically you would like to ensure several things when you create a site for the first time, putting the forethought in at the beginning can save you a hell of a whole lot later on in terms of optimization down the road. My mind is boggled by companies that still have the ability to sell static brochure sites to customers searching for a cheap deal, the planet really has moved on and you would be surprised at how "cheap" a non-static, content management enabled site can really be. Unless you trust me or if desire to find out more about this CMS stuff give me a call or email me.

For those who curently have sites and are looking to optimize its vital that you analyze carefully both the technical on site components of the pages in addition to the off site elements. In plain English that means you need to look at technical elements such as meta tags, robots.txt files, sitemaps (the list goes on!) and off site things like one way links from other sites. Again there is no point doing anything if this content isn't hitting the proper spot, so careful website copy writing is just as important and in addition works hand in hand with the analysis that takes place for technical side ie relevant keywords and page title tags etc.

I will leave this website with a call that has been made into me by another "top digital marketing" agency another week. I picked up the phone and was told by an enthusiastic sales person they can guarantee me a place in Google. I told them that I did SEO for a full time income; they told me this was better than SEO and that it could give me the results I needed. I asked if this was advertising, they said no it's not advertising but you reach the very best of Google, guaranteed. "This isn't AdWords could it be?" I asked, "Yes you know about AdWords?" he replied. "Yes I really do, and it is advertising, and it would require me to cover a monthly fee for for you to manage. The moment I stop paying you, my position in Google will disappear won't it?" ...Phone goes dead.

So merely to clarify, addressing the colored boxes at the top and right hand side of a Google search can be achieved easily, but you have to pay for the privilege. Its definitely worthwhile for some customers but you will find a difference between SEO and AdWords. SEO requires a commitment from the website owner, its a long haul but worth more in the end than magic pill advertising. Being at the very best of Google naturally with good content and by adhering to Google SEARCH ENGINE MARKETING [http://www.alkimi.co.uk/alkimi-services/seo/17-get-me-a-google-number-1-seo-rank] undoubtedly provides site a lot more clout than via any high position because of advertising. Don't get confused with both though, its a common misconception and something which many AdWords resellers are happy for customers to be confused over. Another misconception is that they have to manage it for you...if money is tighter than your time and effort , and the price benefit works out in your favor then I'd encourage you to manage your personal AdWords campaign.

In the coming weeks I am going to write a bit about the need for on site and off site elements for those interested in a collision course in SEO. I'll also point out a few of the common errors and pitfalls people make when looking to get that high Google rank. The purpose of this is to at the very least enable you to make the best decision with regards to optimization and not belong to the same traps as others before you.

This article has been compiled by Beril Sener, Managing Director of Alkimi who provide online marketing, Google search engine marketing, web design and business development services to companies large and small.
Here's my website: https://www.articlesubmited.com/lenovo-chromebook-s330-14-inch-affordable-and-lightweight-chromebook/