Notes

The Importance of PR In your Marketing Mix
What is check here of public relations? Most small businesses usually do not invest in public relations (PR); however as a small business owner, you have to commit to a PR program for the business growth. What's the return on investment for public relations? Building a stronger brand identity will result in more awareness and credibility for the business and its services or products. Higher awareness will help you to gain market interest and market credibility.

What is a definition of pr?

PR is about using communication tools and ways of build relationships with various "publics", such as the business community, customers, suppliers, media, government levels and much more. Traditionally this is done through pr announcements, radio, television, newspapers and magazines. In today's digital online environment however social media marketing and social networking have grown to be part of an integrated pr program. PR can influence people's perceptions and opinions.

Your PR plan must focus on building awareness of, and image for, your organization and its products and services by:

Producing stories and articles for media outlets (both online and offline); Making connections with local media;
Monitoring relevant media channels (such as social media marketing monitoring) for public comment about your organization, your marketplace and even your competition;
Developing a crisis communication plan and managing crises that arise and threaten your business and/or product image;
Getting involved with the community and marketplace through special programs and participation in events;
Developing a social media plan to connect with online social networks (there are more than 300 however the main networks are Facebook, Twitter, LinkedIn); including social media marketing news releases, blogs and forums.
Most pr plans focus on first identifying the challenge, then building the objectives of the campaign, next building the communication tactics and messages, and finally monitoring results and revising as necessary. This work must be ongoing: first one challenge (such as brand recognition), then another challenge (such as brand credibility), then another challenge (such as for example new product introduction), and then so on.

In today's digital environment, PR campaigns can be rolled out very quickly, and the impact of the campaign can also be very quickly measured. Pr will help you launch social media programs. Learning how exactly to use PR in your enterprise is key: social media and social networking gives you low cost communication channels but you still should try to learn what to say, and how to say it or you can hurt your brand identity.

Successful small businesses concentrate on a mix of pr, social media, online and offline advertising, direct marketing, and personal selling as part of their marketing efforts for building their brand. Strengthen your marketing plan with the addition of PR to the plan and ensuring that you build measurements into the campaigns: you should know what works, and what doesn't work in communicating together with your market and with your public.

Kris Bovay is the owner of Voice Marketing Inc, a business and marketing services company.
Kris has 25 years of experience in leading large, medium and smaller businesses. Find and use more marketing resources and strategies related to marketing mix. And for other small company services, visit More for SMALL COMPANY. Copyright (c) 2010 Voice Marketing Inc.
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