Notes

A Quick Public Relations Media Review
read more : Remember to target your local media including cable or community college TV. Study the many programs, some are talk, others are news, and others are community-oriented within their scope. When sending a release to television news programs, allow three days to 1 week lead time. When sending information to talk shows, allow at least three two to four weeks. Study the last 10 minutes of broadcast on the local news. That point slot usually features soft news and human interest stories.

Magazines: Look for special-interest publications dedicated to covering news in your field. These are magazines that are devoted to one particular field or area. When pitching a tale to a weekly magazine, send your information out one month to six weeks in advance. If pitching a monthly magazine, ensure that you get your information to the editor at the least three months beforehand. If you are pitching a Christmas-oriented story, send it in August. Keep magazine guides at heart as potential media outlets. These are tourist-oriented publications which are usually distributed in hotels and in a few restaurants.

Newspapers: When pitching the neighborhood newspapers, create a hook that is local in its scope or is community-oriented. If you are pitching a daily or metro newspaper ensure that you allow a minimum of two weeks. Although there were countless stories predicting the death of newspapers, remember over one half of the country receives a daily paper. This is an exceptionally powerful, multi-billion dollar industry. When pitching a weekly or biweekly paper, allow a minimum of three weeks. Offer to write articles for trade, community-based or local publications, cost-free. Also bear in mind ethnic-oriented papers which are rapidly growing round the country. Don't overlook club newsletters, church bulletins, business association newsletters and small newspapers.

Radio: It is not a medium to be ignored. To pitch a tale to a radio program, send your
information at least fourteen days beforehand. Many radio shows have call-in formats, so prepare to answer a number of questions. If you have an 800 number, make sure and ask the producer when you can give it out over the air. Also make sure and leave your phone number with the station to give out to listeners who call in for information. Assuming you have call waiting, remember to disconnect it before conducting an interview.

Newswire Services: Newswire services, such as for example AP, gather information and offer stories to other media. The stories are written by the service's reporters and transmitted to newsrooms round the country. Newswire services likewise have a daybook, which list the day's newsworthy events. Unless it's breaking news, when pitching a tale to a wire service be sure to send your information a minimum of two weeks in advance.

I'm Anthony Mora, President and CEO of Anthony Mora Communications, Inc. and author of Spin to Win. We focus on public relations, image development, media training and Transformational Marketing,
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