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How To Tell If You're In The Mood To Tier 2 Backlink
Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign

The Backlink tier represents the hierarchy of backlinks you construct to expand your SEO campaign. Each level adds an additional layer of protection against Google's penalties.

Tiered link building takes considerable time and effort to get things right. Google takes a long time to locate and evaluate new backlinks.

First-Tier Links

The first tier of links that lead to your piece of content should be top-quality dofollow backlinks from reputable websites. These links are referred to as Tier 1 backlinks and act as the base of your link building strategy. They provide a guarantee for your website page, thereby giving it the domain authority needed to rank well on search results pages. If, for instance, your blog post was published on HubSpot and included a tier-one link to SearchEngineLand's compilation of Link Building Statistics then SearchEngineLand’s web page rankings will benefit from the link equity that HubSpot handed over.

The second tier of backlinks may be a bit more varied and include low-quality hyperlinks, such as spammy forum posts, or low-value bookmark websites and directories. But the primary goal for Tier 2 is to create quality content that is linked to your first-tier links. This is because content that is of high quality will enrich the article it is placed in, and not appear as a separate item for SEO purposes.

To construct an effective tiered campaign, you'll need to invest in quality content and tools such as RankerX or GSA. The time and money spent in manually running a tiered program could be worth it if your goal is to see the increase in rankings of a well built backlink pyramid.

Second-Tier Links

Tiered link building is designed to funnel users through different pages before reaching your website. It is crucial to choose second-tier sources of backlinks that are relevant to your website and industry to ensure this happens. Contrary to profile profiles and guest blog posts, guest blog posts work very well for this function because they offer valuable content that users would like to consume.

You should generally avoid using tier-2 links on forums or other sites that aren't of high quality. Instead, use high-quality pages, such as industry articles or guest posts. These links appear more natural and have more influence on your search engine rank. They're also more likely to be identified as having earned link equity by Google which could increase the value of their rank in SERPs.

If you're building tier two links in the hopes to improve your SEO ranking It is important to be aware of the difficulty to get these types of high-quality backlinks by hand. It could take months to solicit guest blog posts from first-tier publishers, and longer to wait for them to be published. It could take weeks to see the results when it comes time to generate new traffic and converts from onsite.

Alternatively, many SEOs turn to automated tools to assist them in build links that are second-tier. However, this method can be in violation of Google's Webmaster guidelines and result in being penalized.

Third-Tier Links

This level has a massive number of links, some of which are considered to be spammy. They are posted on social media platforms and websites that are created by users, such as Quora. They help with the indexing of tier two links, but don't pass any link equity to the resource promoted. These are usually nofollow links. At this stage marketers are more focused on quantity than quality. They use tools to post massive amounts of links on forums, in comment sections of blog articles and posts in directories and similar locations. This is where tiered link building becomes a gray area and is in violation of Google's webmaster guidelines.

Tiered link-building campaigns require an immense amount of time and effort to succeed. It can take days or even months for Google to crawl a single backlink, and after that it may take weeks or even months to be able to see a significant impact on SEO. Therefore, marketers must be patient and use a well-thought-out strategy for content.


In addition marketers should avoid using excessive automation tools for this kind of linking. These tools can violate the rules of search engine optimization and result in penalties. It is recommended to manually choose and post hyperlinks on relevant donor websites instead of using automated tools such as GSA or RankerX. This will stop search engines from penalizing you for low-quality links.

Fourth-Tier Links

Tiered link building remains an extremely popular method to increase more website traffic. However since tier 1 link building has taken significant steps to eliminate "black white hat" SEO practices, tiered linking techniques have suffered a blow.

They are regarded as gray-hat SEO techniques and can be penalized for their artificial use. Tiered links are backlinks that are constructed on various levels of a pyramid. The primary goal of these backlinks is to improve the rank of a promoted site in search engine results. This way, the promoted page can be more prominent than its rivals and gain more organic traffic.

This is a lower-quality tier of backlinks, and are typically nofollow. In addition this tier may be comprised of low-quality directories, profiles of media, and article networks. These links can be built in a natural way or through strategies for automation. However they must be diverse in terms of niches, domains and their relevance.

In addition to their low-quality, nofollow character, these backlinks could also cause problems if they're not adequately diversified. Google has a team of highly-trained hounds who are constantly looking for patterns and strategies within backlink profiles. If they are found, not only could the link-building group be penalized, but also its customers.

Read More: https://www.sickseo.co.uk/backlinks/what-is-tiered-link-building/