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CAN BE YOUR Business Card WORKING OUT FOR YOU?
Using Your Marketing PROPERTY Wisely.

Small spaces can pack a real punch. Among the smallest areas you have to work with can be your business card.

So, let's take a look at how to make probably the most of the little chunk of one's marketing real estate.

check here of both sides of the business card makes sense. Many people remain stuck in the standard, one side of the card method. This works in the event that you only desire to provide your contact information or you don't have anything else to offer your prospects. It's the bare bones approach.

However, using the property on both sides of your card to pique curiosity and invoke action is essential. It's especially important if you are an internet marketer.

It's one thing to add your website address and it's an entirely different (and more effective) technique to invite visitors to your website and offer them something in exchange (think free reports and bonuses).

You'll want to include contact information. Your entire contact information. This includes your business mailing address (even if you are an affiliate marketer and do the majority of your transactions online).

Here's why: People may actually have the occasion to send you valuable information, many thanks cards and even gifts.

Personally, I'm a company believer in good old fashioned many thanks cards. It's common courtesy to send them and since it's become the exception rather than the rule, it's a lot more important to me. Actually, Peter Bowerman went as far as calling me the "MANY THANKS Card Queen." I'll go on it, thank you. Perhaps that warrants another card?

Some business owners might not find this important. Maybe they aren't thinking about finding a ton of spam. Who knows? What I know is not having the capacity to contact people by various method of communication can actually turn potential customers and business colleagues off. As well, using your calling card or business card to your fullest advantage is merely smart business.

Here's a quick checklist of questions to help make the the majority of your cards.

Follow these simple guidelines and your business card will really begin to work for you.

* Is your contact information including snail mail address, website, telephone number and email included?
* Perhaps you have included an offer with a call to action?
* Are you currently using both sides of your card?
* Does your business card support your professional brand? (logo, colors & overall message)
* May be the design unique and memorable?
* Perhaps you have professionally printed your card on nice card stock? (no perforated edges, please).

With these simple guidelines, your card will really start working for you.

This article may be reproduced in its entirety with the following inclusion: Lisa Manyon focuses on POWERFULLY communicating your marketing messages to increase results. She's a published author, professional copywriter, marketing strategist and owner of Write On~ Creative Writing Services, LLC. Manyon publishes a free electronic newsletter called Manyon's Musings and with subscription you receive a bonus Copywriting Action Plan & discover 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of one's Products & Services
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