Notes

Get Me a Google #1 1 SEO Rank!
Over the last couple of months we've had a lot of interest from individuals and organizations with existing websites keen to reach the ULTIMATE GOAL of internet marketing, or to put it into my customers words "getting to the most notable of Google (...and making money from it)". There are many "SEO, or SEARCH ENGINE OPTIMISATION experts" out on the net plus some 37 million entries in google.co.uk. Its a hot topic and today more than ever with the global downturn, businesses large and small are looking to the digital world for an inexpensive quick fix.

Not being the one to bite the hand that feeds, I've come to recognize that a little bit of gnawing actually does no harm either. What do I mean by that you ask?! Well let's just say that in my experience a certain amount of realigning of customer expectations needs to happen in terms of SEO. Whilst yes it is possible to get a site ranked highly in Google (and we have demonstrated this with this customers) there really is no quick fix no cast iron guarantee either. Whilst the customers seek out their elusive number ones so too do the SEOs, keen to tap into the secrets of the Google search algorithm. Sites offering immediate rankings and guaranteed results really do need to be approached with caution: a case in point may be the Google Money Tree, which unlike its name has absolutely no affiliation with Google whatsoever. But still folks have been duped and will continue to be once the product or company offering the service looks genuine, has a nice professional site and says everything you are searching for. It's marketing...dubious marketing, nonetheless it appears to work.

I have spent several hours trawling through people's websites, looking at analytics and lines and lines of website code, and at the end of the day I cannot stress how important this content is really. Take the Alkimi site for example, it's really simple, no flashy graphics, no "we will get you to number one" no "25% off once you buy now" offers. But would it not surprise you that in the last few months the average time on our site went from a short while to 10+ minutes? Why? Well content has a huge part to play, we kept our product pages as easy as possible to start with. There is no reason to place random garbage on the site just to fill up space, but there is a reason to include useful and interesting content.

The Alkimi blog and news releases are getting the big hits, and even are driving the calls in to the business. This SEO game really must not be about just getting you to definitely find you, but more about getting you to definitely find you stay on your site and obtain something from it. The only method to achieve that is via your content. Give people what they need, provide them with something interesting, and more importantly drive them to the outcome you require. It is the typical sales funnel just in a digital format. What makes an excellent sales person? Someone that may close the deal. Unfortunately too few sales representatives close, and likewise too few companies drive their desired outcome on their websites.

I've spoken with lots of startups over recent months, people looking for a brand new website and most of all I hear the same thing, people want their site created cheaply. OK so most designers can perform a £200 website or less. The point is that if you aren't technically savvy the chances are you will undoubtedly be lumbered with a site it is possible to never update. By that you will be automatically forfeiting the SEO benefits of blogging, news releases and updates. Technically you would like to ensure numerous things when you develop a site for the very first time, putting the forethought in at the beginning can save you a hell of a whole lot later on when it comes to optimization down the line. My mind is boggled by companies that still manage to sell static brochure sites to customers looking for a cheap deal, the planet really has moved on and you'd be surprised at how "cheap" a non-static, content management enabled site really can be. If you don't believe me or if want to discover more about this CMS stuff give me a call or email me.

For those who curently have sites and are looking to optimize its important to analyze carefully both technical on site components of the pages plus the off site elements. In plain English which means you need to look at technical elements such as meta tags, robots.txt files, sitemaps (the list continues on!) and off site things such as inbound links from other sites. Again there is absolutely no point doing anything if this content isn't hitting the right spot, so careful website copy writing is simply as important and also works hand in hand with the analysis that occurs for technical side ie relevant keywords and page title tags etc.

I will leave this blog with a call that was made into me by another "top digital marketing" agency the other week. I found the telephone and was told by a keen sales person they can guarantee me a place in Google. I told them that I did so SEO for a full time income; they told me this is better than SEO and that it could give me the results I needed. I asked if this is advertising, they said no it's not advertising but you get to the very best of Google, guaranteed. "This is not AdWords is it?" I asked, "Yes you understand about AdWords?" he replied. "Yes I do, in fact it is advertising, also it would require me to cover a monthly fee for to you to manage. lenovo chromebook s330 stop paying you, my position in Google will disappear won't it?" ...Phone goes dead.

So just to clarify, addressing the colored boxes at the very top and right hand side of a Google search can be carried out easily, but you need to purchase the privilege. Its definitely worth it for a few customers but there is a difference between SEO and AdWords. SEO requires a commitment from the web site owner, its an extended haul but worth more in the end than magic pill advertising. Being at the very best of Google naturally with good content and by sticking with Google SEARCH ENGINE MARKETING [http://www.alkimi.co.uk/alkimi-services/seo/17-get-me-a-google-number-1-seo-rank] undoubtedly gives a site a lot more clout than via any high position due to advertising. Don't get confused with the two though, its a common misconception and one which many AdWords resellers are happy for customers to be confused over. Another misconception is that they need to manage it for you...if money is tighter than your own time , and the price benefit works out in your favor then I'd encourage you to manage your own AdWords campaign.

In the coming weeks I am going to write a bit about the need for on site and off site elements for those interested in a collision course in SEO. I am going to also point out a few of the common errors and pitfalls people make when trying to get that high Google rank. The aim of this is to at least allow you to make an informed decision with regards to optimization and not fall into exactly the same traps as others before you.

This article has been compiled by Beril Sener, Managing Director of Alkimi who provide internet marketing, Google search engine optimization, web design and business development services to companies large and small.
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