Notes

Get Me a Google Number 1 1 SEO Rank!
Over the last couple of months we've had plenty of interest from individuals and organizations with existing websites keen to attain the ULTIMATE GOAL of internet marketing, or to put it into my customers words "addressing the most notable of Google (...and earning money from it)". There are numerous "SEO, or SEO experts" out on the web plus some 37 million entries in google.co.uk. Its a hot topic and now more than ever with the global downturn, businesses large and small are looking to the digital world for an inexpensive quick fix.

Not being the main one to bite the hand that feeds, I have come to recognize that a little bit of gnawing actually does no harm either. What do I mean by that you ask?! Well let's just say that in my experience some realigning of customer expectations must happen when it comes to SEO. Whilst yes it is possible to get yourself a site ranked highly in Google (and we have demonstrated this with this customers) there really is no quick fix and no cast iron guarantee either. As the customers search for their elusive number ones so too do the SEOs, keen to utilize the secrets of the Google search algorithm. Sites offering immediate rankings and guaranteed results really do have to be approached with caution: good example may be the Google Money Tree, which unlike its name has absolutely no affiliation with Google whatsoever. But still folks have been duped and can continue to be when the product or company offering the service looks genuine, includes a nice professional site and says everything you are searching for. It's marketing...dubious marketing, but it appears to work.

I have spent several hours trawling through people's websites, looking at analytics and lines and lines of website code, and by the end of the day I cannot stress how important the content is really. Take the Alkimi site for example, it's really simple, no flashy graphics, no "we shall get you to number 1" no "25% off when you buy now" offers. But would check here not surprise you that within the last few months the common time on our site went from a short while to 10+ minutes? Why? Well content has a huge part to play, we kept our product pages as simple as possible to start with. There is absolutely no reason to put random garbage on the site just to fill up space, but there is a reason to add useful and interesting content.

The Alkimi blog and news releases are receiving the big hits, and even are driving the calls in to the business. This SEO game really must not be about just getting someone to find you, but more about getting someone to find you stay on your site and obtain something from it. The only way to do that is via your articles. Give people what they want, give them something interesting, and more importantly drive them to the results you require. It's the typical sales funnel just in a digital format. What makes a good sales person? Someone that can close the offer. Unfortunately too few sales people close, and likewise too few companies drive their desired outcome on the websites.

I've spoken with plenty of startups over recent months, people searching for a completely new website and most of all I hear a similar thing, people want their site created cheaply. OK more info can do a £200 website or less. The main point is that should you aren't technically savvy the probabilities are you will undoubtedly be lumbered with a site you can never update. By that you will be automatically forfeiting the SEO great things about blogging, news releases and updates. Technically you would like to ensure several things when you create a site for the very first time, putting the forethought in in the beginning can save you a hell of a whole lot later on with regards to optimization down the line. My mind is boggled by companies that still manage to sell static brochure sites to customers looking for a cheap deal, the planet really has shifted and you'd be surprised at how "cheap" a non-static, content management enabled site really can be. If you don't believe me or if want to discover more about this CMS stuff give me a call or email me.

For those who already have sites and are looking to optimize its important to analyze carefully both technical on site elements of the pages and also the off site elements. In plain English that means that you need to look at technical elements such as for example meta tags, robots.txt files, sitemaps (the list continues on!) and off site things like inbound links from other sites. Again there is absolutely no point doing anything if the content isn't hitting the proper spot, so careful website copy writing is just as important and in addition works hand in hand with the analysis that occurs for technical side ie relevant keywords and page title tags etc.

I will leave this blog with a call that has been converted to me by another "top digital marketing" agency another week. I found the telephone and was told by a keen sales person they can guarantee me a location in Google. I told them that I did so SEO for a living; they told me this is better than SEO and that it could give me the outcomes I needed. I asked if this is advertising, they said no it isn't advertising but you reach the very best of Google, guaranteed. "This is not AdWords is it?" I asked, "Yes you understand about AdWords?" he replied. "Yes I really do, in fact it is advertising, also it would require me to pay a monthly fee for to you to manage. As soon as I stop paying you, my position in Google will go away won't it?" ...Phone goes dead.

So merely to clarify, addressing the colored boxes at the top and right hand side of a Google search can be done easily, but you need to purchase the privilege. Its definitely worth it for a few customers but there is a difference between SEO and AdWords. SEO requires a commitment from the web site owner, its a long haul but worth more in the long term than quick fix advertising. Being at the top of Google naturally with good content and by adhering to Google Search Engine Optimization [http://www.alkimi.co.uk/alkimi-services/seo/17-get-me-a-google-number-1-seo-rank] undoubtedly gives a site a lot more clout than via any high position because of advertising. Don't get confused with the two though, its a common misconception and one which many AdWords resellers are happy for customers to be confused over. Another misconception is that they need to manage it for you...if money is tighter than your own time , and the price benefit works out on your side then I'd encourage one to manage your own AdWords campaign.

In the coming weeks I will write a little bit about the importance of on site and off site elements for all those interested in a collision course in SEO. I am going to also point out some of the common errors and pitfalls people make when looking to get that high Google rank. The purpose of this is to at the very least enable you to make an informed decision in terms of optimization and not fall into exactly the same traps as others before you.

This short article has been written by Beril Sener, Managing Director of Alkimi who provide online marketing, Google search engine marketing, web site design and business development services to companies large and small.
Read More: https://www.longisland.com/profile/vittrup53jeppesen