Notes

Free Media Coverage - Nine Major Media Categories You Need to Pitch Your Company to Today
For smaller business, the duty of pr often rests on the shoulders of a "non public relations professional." For these folks, the first question could be, "How do you Start Pitching?" But I believe people could be equally confused with what opportunities exist in the first place. It appears logical that others are on TV, in magazines or quoted in newspapers; you note that each day. Yet a disconnect can remain with your own business and the coverage opportunities obtainable in the media.

Before you tackle how exactly to pitch, let's check out where your company could be covered in the media. Each of the following categories can be broken down into even more categories - which is good news - but let's start with a 10,000-foot view.

Category One: Newspapers. Look at your neighborhood paper and you will see a variety of sections. Generally, each local paper has some version of sections such as for example local news, national news, entertainment, property, lifestyle and more. This means there are multiple opportunities for media coverage in just your local paper, based on the method that you frame your "news." For those who have something or service that is available nationally or online, now your possibility to maintain newspapers has literally reached into the hundreds considering all the local newspapers in the united states.

Category Two: Syndicates. Syndicates are news organizations that write stories to be picked up by other media. If you look at your neighborhood paper, for example, you will likely see at least one story attributed to the AP, or Associated Press. get more info was sent to thousands of local news stations, newspapers, Internet sites, radio stations and more, each with the chance to run it. Syndicates have writers with "beats," or regions of coverage, just like newspapers. Pitch one of these brilliant reporters on your company and you also have the chance to literally be in hundreds of media outlets at once.

Category Three: Local Broadcast News. Your local news also has a variety of stories they cover, although news value has to be bit greater than some other media outlets. They're mostly covering breaking news, or the day's events. If your organization can tie-in with the breaking news topics that's great. Or even, other opportunities remain such as human interest stories or coverage of local events.

Category Four: National Morning News. This category of media is among the harder ones to break into, such as the Today show or HELLO America. But again, you won't ever know very well what will strike the fancy of a producer, or how your organization or product can suddenly be "hot" based on topical news. Suppose, for example, the news is covering food safety issues predicated on recent violations uncovered by the FDA. If you're a food manufacturer and can provide an expert to discuss what consumers should do to help keep their own families safe, then that is a good time to grab the phone and pitch.

Category Five: Magazines. There exists a magazine for almost all sorts of person or interest on the market. From women's issues, technology, entertainment, gardening, home building, fashion and more, this is certainly a category of media where each company will be able to easily envision itself finding an interested reporter.

Category Six: The Internet. The Internet provides very good news - and slightly less good - for media coverage possibilities. The good news is that the Internet provides an ever-growing community of dedicated media outlets (think Slate, that was specifically made to be an online magazine), blogs, and counterparts to traditional media (online versions of individuals or Shape magazines, for example). More very good news is that "softer" news has a better chance of being covered since online outlets must update and refresh their content often to be relevant to their audience; thus, they need more content. The less very good news is that finding all of the possible outlets to reach could be time-consuming and, once you do, it's harder to track the amount of "eyeballs" any one site gets. That said, for a fresh or growing company, the Internet can be the very best place to create a portfolio of media coverage that may take you to the next level.

Category Seven: Talk Shows. Talk shows are arguably another one of the more difficult areas for coverage. That said, there are still opportunities for companies who is able to make themselves relevant or provide human-interest angle of an issue, for example. Another opportunity is for product coverage as, you will observe, several times a year many of these shows do segments such as holiday gift guides, good products for kids, the most recent technology products or product giveaways for the audience.

Category Eight: Radio. An oldie but a goodie. Radio is still a great medium so you can get the term out about local events, people and companies of interest in your community, experts on various topics and more. The advent of satellite radio has created even more opportunities, as has dedicated Internet radio stations. While satellite and Internet r / c may have a smaller amount of listeners than traditional radio, they are generally broadcasting to niche markets of individuals who, when marketed to, will buy your service or product.

Category Nine: Trade Publications. Like general magazines, t here 's probably a minumum of one trade publication for your industry. And since these publications essentially write about one topic, they are often hungry for news. Another perk of media coverage in your trade publication is that influential "players" in your industry is going to be reading about you, that may always lead to larger synergies such as partnerships, promotions or speaking opportunities.

As you can see, there is absolutely no shortage of opportunity. Understanding that a vast, and growing, universe of media exists - all searching for products, news and experts - will hopefully offer the confidence and inspiration to find the word out about your personal company.

Visit Publicity411.com for more resources on how to execute do-it-yourself publicity campaigns.
Stacey Johnes is a co-founder of PUBLICITY411.COM, and a seasoned public relations professional with more than fifteen years of experience in the market. Currently running two successful pr business in LA, Johnes has managed pr campaigns for a few of the world's most high-profile brands, including Microsoft, Disney, FOX, Nissan and more.
My Website: https://cutt.ly/iwpYCr3q