Notes

Free Media Coverage - Nine Major Media Categories You should Pitch Your Company to Today
For smaller business, the responsibility of public relations often rests on the shoulders of a "non pr professional." For these people, the first question could be, "How do I Start Pitching?" But I think people could be equally confused with what opportunities exist in the first place. It appears logical that others are on TV, in magazines or quoted in newspapers; you note that each day. Yet a disconnect can remain with your personal business and the coverage opportunities obtainable in the media.

Before you tackle how exactly to pitch, let's have a look at where your company can be covered in the media. Each one of the following categories can be broken down into even more categories - which is very good news - but let's start with a 10,000-foot view.

Category One: Newspapers. Look at your local paper and you will see a selection of sections. Generally, each local paper has some version of sections such as for example local news, national news, entertainment, property, lifestyle and more. This means there are multiple opportunities for media coverage in only your local paper, based on how you frame your "news." Assuming you have something or service that's available nationally or on the Internet, now your opportunity to maintain newspapers has literally reached into the hundreds when you consider all of the local newspapers across the country.

Category Two: Syndicates. Syndicates are news organizations that write stories to be found by other media. If you look at your neighborhood paper, for example, you'll likely see a minumum of one story related to the AP, or Associated Press. That same story was sent to thousands of local news stations, newspapers, Web sites, radio stations and more, each with the chance to perform it. Syndicates have writers with "beats," or areas of coverage, just like newspapers. Pitch one of these brilliant reporters on your company and you have the opportunity to literally be in hundreds of media outlets at one time.

website : Local Broadcast News. Your local news also has a variety of stories they cover, though the news value should be bit greater than various other media outlets. They are mostly covering breaking news, or the day's events. If your company can tie-in with the breaking news topics that's great. If not, other opportunities still exist such as human interest stories or coverage of local events.

Category Four: National Morning News. This group of media is among the harder ones to break right into, including the Today show or HELLO America. But again, you never know what will strike the fancy of a producer, or how your company or product can suddenly be "hot" based on topical news. Let's say, for example, the news headlines is covering food safety issues predicated on recent violations uncovered by the FDA. If you're a food manufacturer and will provide an expert to discuss what consumers must do to help keep their own families safe, then that is clearly a good time to pick up the phone and pitch.

Category Five: Magazines. You will find a magazine for just about every type of person or interest out there. From women's issues, technology, entertainment, gardening, home building, fashion and much more, this is certainly a group of media where each company should be able to easily envision itself finding an interested reporter.

Category Six: THE WEB. The Internet provides very good news - and slightly less good - for media coverage possibilities. Fortunately that the Internet provides an ever-growing community of dedicated media outlets (think Slate, which was specifically made to be an online magazine), blogs, and counterparts to traditional media (online versions of individuals or Shape magazines, for example). More very good news is that "softer" news includes a better potential for being covered since online outlets must update and refresh their content often to be relevant to their audience; thus, they need more content. The less very good news is that finding all the possible outlets to attain could be time-consuming and, when you do, it's harder to track the amount of "eyeballs" any one site gets. Having said that, for a fresh or growing company, the Internet can be the absolute best place to build a portfolio of media coverage which will take you to another level.

Category Seven: Talk Shows. Talk shows are arguably a different one of the more difficult areas for coverage. Having said that, there are still opportunities for companies who is able to make themselves relevant or provide human-interest angle of a concern, for example. Another opportunity is for product coverage as, you will notice, several times per year several shows do segments such as for example holiday gift guides, good products for kids, the most recent technology products or product giveaways for the audience.

Category Eight: Radio. An oldie but a goodie. Radio continues to be a great medium so you can get the word out about local events, people and companies of interest in your community, experts on various topics and more. The advent of satellite radio has generated a lot more opportunities, as has dedicated Internet radio stations. While satellite and Internet r / c may have an inferior amount of listeners than traditional radio, they are often broadcasting to niche markets of people who, when marketed to, will buy your service or product.

Category Nine: Trade Publications. Like general magazines, t here 's probably at least one trade publication for the industry. And since these publications essentially reveal one topic, they are generally hungry for news. Another perk of media coverage in your trade publication is that influential "players" in your industry is going to be reading about you, which can always result in larger synergies such as partnerships, promotions or speaking opportunities.

As you can see, there is no shortage of opportunity. Understanding that a vast, and growing, universe of media exists - all looking for products, news and experts - will hopefully provide you with the confidence and inspiration to obtain the word out about your own company.

Visit Publicity411.com for more resources on how to execute do-it-yourself publicity campaigns.
Stacey Johnes is a co-founder of PUBLICITY411.COM, and a seasoned public relations professional with an increase of than fifteen years of experience in the market. Currently running two successful public relations business in LA, Johnes has managed pr campaigns for a few of the world's most high-profile brands, including Microsoft, Disney, FOX, Nissan and much more.
My Website: https://vuf.minagricultura.gov.co/Lists/Informacin%20Servicios%20Web/DispForm.aspx?ID=6414759