Notes

5 Reasons Tier 2 Backlink Is A Good Thing
Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign

The Backlink tier represents the hierarchy of backlinks that you build to boost your SEO campaign. Each level provides an extra layer of protection from Google's penalties.

Tiered link building takes a lot of time and effort to get it right. It's because Google requires weeks to find new backlinks and assess their quality on the basis of each link.

First-Tier Links

The first layer of links that lead to your particular piece of content must be high-quality dofollow backlinks from reputable websites. These are referred to as Tier 1 backlinks, and they form the basis of your link-building strategy. They give your website enough authority in the domain for it to rank highly on search engine result pages. For example, if your blog article is published on HubSpot and includes links to tier 1 of SearchEngineLand's collection of Link Building Statistics, then SearchEngineLand's ranking on the internet would get an increase from the link equity passed on by HubSpot.

The second tier can be a bit more varied and may include low-quality links, such as spammy forum posts or bookmark sites with low value and directories. However, the goal with Tier 2 is to create high-quality content that will link to your first-tier backlinks. This is because quality content will enhance the article it is placed in and not be a standout addition for SEO purposes.

To build a successful tiered campaign, you'll require investment in high-quality content and tools such as RankerX or GSA. The time and money you spend in manually running a tiered program can be well worth it if you want to see the improved ranking benefits of a properly built backlink pyramid.

Second-Tier Links

Tiered link construction is designed to direct users through other pages before they reach your website. In order to achieve this it's crucial to select second-tier backlink sources that are relevant to your industry and website. Unlike account profiles, guest blog posts perform very well for this function because they offer valuable content that users would like to consume.

In general, you should avoid using links of tier 2 on forums or on other low-quality websites. Instead, choose pages that are of high-quality, such as industry news or guest posts. These links will look more natural and will have greater impact on your rank in the search results. They're also more likely to be regarded as having earned link equity by Google which could increase the value of their rank in SERPs.

If you build tier two links with the aim to improve your SEO ranking it is important to be aware of the difficulty to get these types of high-quality backlinks by hand. It could take months to send guest blog posts to first-tier publishers, and even longer to wait for them to be published. It could take weeks to see the results when it comes time to generate new traffic and converts onsite.

Additionally, many SEOs turn to automated tools to help them create links of second-tier. This approach could be in violation of Google's Webmaster Guidelines and could result in an enactment of penalization.

Third-Tier Links

The number of links on this tier is massive and may even be considered to be spammy. They are shared on social media platforms and user-generated content sites like Quora. They aid in the indexing of tier two links however, they don't transfer any link equity to the promoted resource. These are usually nofollow links. At this stage, marketers are more concerned with quantity rather than quality. They use tools to post numerous links on forums, in the comments of blog posts and articles directories, as well as other similar places. This is the point where tiered link building becomes a gray area and is in violation of Google's webmaster guidelines.

Tiered link-building campaigns require an immense amount of time and effort to succeed. Google can take months or even days to index a backlink. It can take weeks or even months to see the SEO effects. Marketers should be patient, and employ a meticulously-planned content strategy.


Marketers should be cautious about using too many automated tools for this type of linking. They could violate the rules of search engine optimization and could lead to penalties. It is best to select the links manually and place them on relevant donor websites instead of using automated tools like GSA or RankerX. This will prevent search engines from penalizing your campaign for poor quality links.

Fourth-Tier Links

Tiered link building remains an effective method for gaining higher rankings for websites. However as Google has made substantial efforts to eradicate "black black" SEO practices, tiered linking techniques have seen a decline.

This is due to the fact that they are considered to be a gray area in the SEO world, and could be penalized for using them in a way that is unnatural. Tiered links are backlinks that are constructed on different levels of an underlying pyramid of links. The primary purpose of these backlinks is to improve the position of a promoted resource in search results. This means that the promoted page will be more prominent than its competitors and draw more organic traffic.

This is a lower-quality tier of backlinks and is typically nofollow. In addition, this tier can comprise low-quality social directories, profiles of media and article networks. These links can be built in a natural way or through strategies for automation. However, they must remain diverse in terms of niches, domains and their relevance.

In addition to their low-quality, nofollow character, they can also cause problems if not sufficiently diverse. This is due to the fact that Google has a highly sophisticated group of hound dogs who constantly look out for patterns in backlink profiles and strategies. If they find them, not only could the link-building team get penalized, but so can its clients.

Read More: