Notes

Sure, I can try to act as a stand-up comedian and write a video script text on the topic: "Why Ubereats failed in India". Here is a possible title and script for your video:

**Title**: Uber Eats: The Food Delivery App That Couldn't Deliver

**Script**:

```
Hello everyone, welcome to my channel. Today I'm going to talk about Uber Eats, the food delivery app that couldn't deliver in India. Yes, you heard it right. Uber Eats, the app that promised to bring you food from your favorite restaurants in minutes, has shut down its operations in India and sold itself to Zomato for a whopping ₹2,485 crore. That's a lot of money for a lot of food, right? Well, not really. Because Uber Eats was actually losing money on every order it delivered. In fact, it was projected to lose $107.5 million in just five months in 2019. That's like ordering a pizza and paying for it with your kidney.

So what went wrong with Uber Eats? How did it fail to compete with Zomato and Swiggy, the two giants of the food delivery market in India? Well, there are many reasons, but I'll tell you the main ones.

First of all, Uber Eats was late to the party. Zomato and Swiggy started their operations in 2008 and 2013 respectively, while Uber Eats came in 2017. By then, Zomato and Swiggy had already established their brand presence, customer loyalty, restaurant partnerships and delivery network. Uber Eats had to play catch-up with them, but it didn't have enough time or resources to do so.

Secondly, Uber Eats didn't customize its app or service to the Indian market. It tried to replicate its global model of charging a flat delivery fee from the customers and taking a commission from the restaurants. But this didn't work in India, where customers are very price-sensitive and restaurants are very margin-conscious. Zomato and Swiggy understood this and offered free or low-cost delivery options, discounts, coupons and loyalty programs to attract and retain customers. They also negotiated better deals with restaurants and offered them more visibility and support on their platforms.

Thirdly, Uber Eats didn't have a separate identity or strategy from its parent company, Uber. It relied on Uber's brand name and user base to grow its business, but it also inherited Uber's problems and controversies. Uber was facing regulatory issues, legal battles, driver protests and safety concerns in India, which affected its reputation and trust among customers. Uber Eats also didn't have a dedicated team or budget to focus on its marketing or operations. It was seen as a side project of Uber, not as a core business.

Finally, Uber Eats couldn't sustain its heavy discounting strategy, which was its only way to compete with Zomato and Swiggy. It was offering up to 50% off on every order, which was great for customers but terrible for its bottom line. It was hoping to make up for the losses by increasing its volume and market share, but that didn't happen. Zomato and Swiggy matched or beat its offers with their own discounts and promotions, which kept their customers loyal and happy. Uber Eats couldn't afford to keep burning cash on every order without any return on investment.

So these are some of the reasons why Uber Eats couldn't deliver in India. It's a sad story of a food delivery app that had a lot of potential but failed to capitalize on it. It's also a lesson for other startups and businesses that want to enter or succeed in the Indian market. You need to understand your customers' needs and preferences, customize your product or service accordingly, differentiate yourself from your competitors, invest in your brand building and marketing, and have a clear vision and strategy for your growth.

I hope you enjoyed this video and learned something from it. If you did, please like, share and subscribe to my channel for more such videos. And don't forget to order your food from Zomato or Swiggy next time you're hungry. Because Uber Eats is no more. Thank you for watching.
```

Source: Conversation with Bing, 7/26/2023
(1) Uber Eats failed because it couldn't customise: Swiggy COO. https://timesofindia.indiatimes.com/business/india-business/uber-eats-failed-because-it-couldnt-customise-swiggy-coo/articleshow/74205360.cms.
(2) Why Uber Eats couldn't deliver in India - BBC News. https://www.bbc.com/news/av/world-asia-india-51207574.
(3) Uber Eats - what went wrong with Uber eats? - Business Insider India. https://www.businessinsider.in/advertising/brands/article/what-went-wrong-with-uber-eats/articleshow/73511465.cms.
(4) Uber Eats’ India exit sums up the struggles of every food tech ... - Mint. https://www.livemint.com/companies/start-ups/uber-eats-india-exit-sums-up-the-struggles-of-every-food-tech-company-11579629307076.html.