Notes

5 Writing Mistakes That Almost Beg Readers NOT to Respond to Your Marketing
Over the past 5 years I've been working as a copywriter, helping 100s of entrepreneurs, critiquing a large number of marketing materials, and getting a firsthand seat at what realy works and what doesn't with regards to writing marketing copy that persuades readers to buy what the writer is promoting. Over time I've come up with a 10-point checklist of the very most common mistakes I see most companies making in their website copy, promotional emails, brochures, flyers, and other marketing materials, now I want to go over the most notable 5 writing mistakes that almost beg your prospective clients Never to respond to your marketing efforts.

Writing Mistake #1: Not getting their attention in the first place

Had a client whose free report had a generic title, something about getting more clients, and in the report she revealed a sales nugget that had helped her close over $20K in sales in a single day. So I suggested that we change the title to "$20K Sales Day Secrets." Short, sweet and very tantalizing - much more so compared to the generic "Ways to get more clients" bit. And that's without even changing the report, just better utilizing the content to get readers excited. Providing them with the promise of something they cannot pass up.

Writing Mistake #2: Not giving readers grounds to trust you

I worked with another client who was too humble to share with you her knowledge and expertise as a former editor for a big publishing house, so I helped her rewrite a free of charge consult invitation email to play up that point and along the way verify that she knows what it takes for writers to obtain an editor's attention. get more info delivered 15 invites on Saturday and by Monday morning had 5 consults create with potential clients. It is critical to let readers know why you are uniquely qualified to help them get where they would like to go.

Writing Mistake #3: Not giving prospects an offer they can not refuse

The thought of a "free consult" is overused and largely ineffective nowadays. A free of charge "Get Clients Online Action Plan" or "Uncover the Hidden Gold in Your Website" discovery session are not only more exciting for prospects, but they also create a promise of a specific action. The offer of a "free consult" is ineffective in large part because it is rather vague. Readers have no idea what to expect, also it leaves too many questions in their minds. And as the saying goes, "A confused mind doesn't buy" (or schedule a consult!:)). However, the offer of a 15-minute Get Clients Online Action Plan aimed at business owners seeking to get more business from online marketing efforts is concise, defined and enticing.

Writing Mistake #4: Not talking about what they REALLY want

So many business folks make an effort to focus on the vehicle - a.k.a. how they deliver their solutions, ie. business coaching, an ebook, etc. - but the fact of the matter is that the vehicle doesn't matter nearly just as much to your prospects as the destination and/or the tangible benefits they receive of the vehicle over another. Look at this: suppose you're selling train tickets. As well as check here is normally other methods of transportation. The mistake most marketers make would be, in this instance, talking about things like the amount of cars on the train (or amount of CDs that include the product), the colour the train is painted (or hours of coaching that include a package), etc. But prospective passengers don't value that stuff. At the very least, not initially. So you would be better off discussing, say, just how much safer trains are than, say, airplanes (I have no idea this, just giving for example). Maybe throw out several statistics to back up your claims. Talk about how long you've been accident-free. Or possibly your train travels by way of a particularly scenic route, and that means you can talk about the experience, the stunning views you'd miss if you were flying miles above the earth.

One of the very first newsletters I ever wrote discussed how people don't buy products. Or services, for that matter. They buy whatever the products and services GET them. Think about your last trip to the store. You didn't pick up a bottle of shampoo just for the sake of buying shampoo. You bought shampoo for tangible benefits: clean hair. check here . More beautiful hair. Hair that smells a certain way. It’s likely that you've been buying shampoo for so long you don't even consider it anymore, you merely grab everything you know you prefer and go. But really think about it the next time you're at the grocery store. WHY are you currently buying what you're buying? What exactly are you hoping to get from the deal? And then think about why your clients are or would buy what you're selling, and become sure to include that into your writing.

Writing Mistake #5: Not inspiring readers to do something NOW

I can't tell you just how many websites I've visited and promotional materials I've reviewed where there's either no call-to-action at all, or the CTA is so weak or vague that it certainly doesn't spur people to action at all. Listen, here's the deal: people are busy. So it's your task to make ordering your service or product SO simple that they can do it in a snap. Don't make them guess on how to get started. If the first step to dealing with you is to schedule a consultation, tell them that and tell them HOW. If the best way to order your product is to visit a dedicated web page and click on the "Buy Now" button, say so. Just ensure it is very clear and as easy as possible for them to buy from you, and you could drastically boost your conversions.

Tammi Metzler, founder of The Write Associate, works together with coaches and other service-based entrepreneurs to greatly help them more effectively describe what they do so their clients "get" it and are prepared to buy now! To obtain additional juicy writing tips, join her in a no-cost webinar called "Magnetic Writing Secrets: How to Craft Copy that is Authentically You AND Attracts Clients for the High-End Services, Passive Income Products, and Group Coaching Programs!" Register here
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