Notes

Turn Your Business Right into a Lead Generating Machine
T here are two types of people who own their own businesses or professional practices. Those that work within their business, and the ones who work on their business.

This is actually the abbreviated version of what these ideas mean: working "in" your organization means to treat it as a job. Day to day activities that fall under the very important group of "minding the store," but never looking beyond the business-as-a-job mindset.

On the other hand, working "on" your organization means to address it as an appreciating asset. To intelligently market and grow your organization so that you leverage not only your personal efforts nevertheless, you also leverage the efforts of one's employees as well as your marketing.

Not sure which category you match? Here's the test: Will your organization die once you die, or are you considering in a position to pass it along or will your family be able to sell it being an asset? If it is no asset that appreciates in value, you have been working "in" your organization.

Clearly, "minding the store" is important, but those forms of activities can never function as top priority. The most notable priority of any business, the most important activity of any business owner, must be generating leads.

Without new leads, even probably the most thriving business will eventually dry out and you will see no store in your thoughts.

Here are some ideas to succeed in this all important business activity of generating leads:

Create ads that pull in potential prospects at all stages of their buying cycles. Most ads only target those who find themselves ready to buy at this time, but miss those who find themselves just beginning to consider buying your product or service.
Appeal to people at all stages of these buying cycles by offering free information. Create ads offering free tips on buying fuel efficient vehicles, how to choose the right air conditioning unit, or other free information that will help your potential customers.
Use robots to fulfill inquiries. Use voice mail systems to give a recorded message to individuals who call in for information, or use auto responders for those who request information by email. Robots enable you and your employees to spend your time with people who are buying now, as the robot handles the follow-up for those who have not yet reached the ultimate stage of these buying cycle.
Track your ads. Measure the number of inquiries and eventual sales that derive from each ad. Test one ad against the other and focus your cash on the winner. But keep testing in order to constantly and continually improve the performance of your advertising.
Train your employees to help you measure your advertising results. You have paid lots of money on your advertising so don"t fumble at night by failing woefully to put your complete team behind tracking their results.
Starting today, make the decision to work on your business. Focus your energies on the all-important job of generating leads. When you make leads your priority, your organization will continue to be healthy and grow.

COPYRIGHT(C)2006, Charles Brown. All rights reserved.

Charles Brown writes about personal branding, search engine optimization, email marketing, social media and many more methods to market yourself or your business online. Visit him at INTERNET MARKETING Coach and become sure to download one of his free ebooks or subscribe to his newsletter.
My Website: https://cnnislands.com/bonsai-tree-soil-101-what-type-of-ground-should-you-use-for-your-bonsai-tree-trees/