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+ UKURAN KECIL FUNGSI MAKSI
+ DESAIN OUT OF THE BOX
+ HARGA MURAH
+ PEMESANAN VIA ONLINE
+ BISA DICICIL 50 - 50
KEKURANGAN:
- BELUM PUNYA TUKANG
- BELUM ADA MODAL
- BELUM PUNYA BRAND
- BELUM PUNYA SOSMED
BRAND:
NAMA?
DECORA. DECORA NAMA MODIFIKASI YANG BERASAL DARI KATA DECORATION.
PRODUK?
INTERIOR FLOATING SHELF
KENAPA PRODUKNYA ITU?
MEMAKSIMALKAN RUANG DINDING. DENGAN SATU PRODUK BISA UNTUK MACAM KEGUNAAN.
UNTUK START-UP SEMENTARA FLOATING SHELF DULU, NANTI EKSPANSI JENIS PRODUK LAIN KALO UDAH LAKU.
PASAR?
MAIN: MAHASISWA KOST
SECONDARY: UMUM
MENYASAR MAHASISWA KOST YANG KEKINIAN DENGAN DESAIN MODERN
PANGSA PASAR?
MENENGAH KE BAWAH, DENGAN HARGA RENTANG maks. 250k
KEUNGGULAN DIBANDING KOMPETITOR?
IKEA
+ MURAH
TOKO MEBEL LOKAL
+ DESAIN
+ KERAPIHAN & KUALITAS
STRATEGI MARKETING?
+ OFFLINE (BROSUR, KATALOG)
+ ONLINE (WEBSITE, SOSMED)
KARAKTER BRAND?
MINIMALIS, MEWAH, MODERN, YOUNG.
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