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Crowdfunding Campaign Launches TO TEACH Consumers
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Melbourne, Victoria, Australia - A new Kickstarter campaign is seeking to fund a book concerning the ways in which marketers exercise influence and control over consumers and what consumers can perform to resist.
The book, ?The Zombie Consumer: How Marketers Decide everything you Buy,? written by Dr. Peter Steidl and created by Marion Schaberl, is the centerpiece of what Steidl calls the ?Zombie Consumer Movement,? which educates people about the tactics marketers use along with how? more info when?to avoid here . The campaign is seeking to raise $3,576 by March 17.

In the book, Steidl, an expert on neuromarketing, explains the two different circuits the human brain has, what he calls the Thinking Mind and the Doing Mind. The Thinking Mind is capable of making carefully considered, rational decisions, while the Doing Mind wants to conserve cognitive energy for more important tasks and so seeks shortcuts to help with decision making. He gives a synopsis of the way the human mind functions while shopping, in addition to a look at the techniques marketers use to obtain consumers to create decisions with their Doing Mind. The book finishes with ways to deal with those techniques, based on how much commitment someone wants to spend.

Steidl supplies a middle-ground solution in the book, which is packed with examples of marketing techniques that influence people in ways that they may not realize. He suggest learning to be a ?part-time Zombie,? that is, allowing the marketing tricks to work in less important circumstances, but knowing the ticks to obtain around them for important purchases.

?The fact remains, it can pay to be a Zombie Consumer when you?re making decisions that aren?t important or interesting to you,? Steidl said, ?so long as you know that?s what you are really doing, and can use of Zombie mode when it?s in your very best interests to do so.?

The campaign offers several Zombie Consumer-themed rewards for backers. At the $11 level, backers can get four round Zombie Consumer stickers, while a $20 pledge gets backers a copy of the book. At the $31 level, backers can get a Zombie Consumer poster, and at the $70 level, they get a copy of the book, a Zombie Consumer shopping bag and a Zombie Consumer shopping list, which they may use to remind themselves when to be a Zombie Consumer so when not to be one.

More information about the Kickstarter campaign is available at www.kickstarter.com/projects/984955220/zombie-consumer-how-marketers-decide-what-you-buy

CONTACT:

Peter Steidl

TEL: +61400053184

EMAIL: [email protected]

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