Notes

Cannabis Marketing Tips For New Entrants

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Cannabis is an emerging industry with projected sales estimated to hit an estimated $70 billion by 2024. Competition among cannabis businesses can be fierce, so effective marketing can set your service or product apart from its competition.

Marketing may be the art of communicating the value your business provides to your visitors, which holds true in virtually any industry but especially important when entering a new marketplace like legal cannabis.

Your message is what attracts customers to your product and keeps them returning for more, but developing a distinct brand identity that distinguishes from competitors while building trust and creating loyalty may be the real challenge.

One effective strategy to achieve this is through quality web copy that clearly articulates your brand, its values and products and services offered. In turn, it helps customers discover your business from serp's - which makes seo (SEO) so important for cannabis brands and dispensaries alike.

Building trust and credibility through thought leadership and expertise demonstration is another smart way to establish credibility with consumers, which you can do through web copy, content marketing such as blogs or podcasts, or technical white papers and eBooks. By positioning yourself as an authority figure you can position yourself as a credible source for consumers influencing purchasing decisions.


Out-of-home marketing strategies such as for example billboards are a competent way of reaching a wide audience of potential consumers, increasing brand recognition in highly visited areas and raising brand awareness.

Guerrilla marketing can be an inexpensive, creative method of reaching your market. This process may involve anything from passing out flyers in public areas to establishing temporary installations in public spaces that draw attention and generate dialogue about what's being presented there.

Social media can be an extremely effective marketing tool for cannabis businesses. By connecting together with your audience and telling your story through engaging, original content creation, it is possible to engage followers and gain new ones - building your following and cultivating loyal fans is achievable with one of these methods.

Once you've developed an audience, it's essential to give them a fantastic experience. That is why springbig x Olla was created: an e-commerce platform for cannabis retailers to track seasonal shopping trends and implement loyalty programs to boost repeat purchases.

No matter if you're a recognised cannabis brand looking to increase customer retention or perhaps a startup looking to establish itself, finding a highly effective digital strategy is key to building stronger customer relationships that lead to repeat sales and growth. Partner with leading software and technology providers and make your online cannabis experience fast, convenient and engaging for customers; then focus on building lasting relationships for repeat sales and growth!

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