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Crowdfunding Campaign Launches TO TEACH Consumers
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Melbourne, Victoria, Australia - A fresh Kickstarter campaign is wanting to fund a book about the ways that marketers exercise influence and control over consumers and what consumers can perform to resist.
The book, ?The Zombie Consumer: How Marketers Decide everything you Buy,? written by Dr. Peter Steidl and created by Marion Schaberl, is the centerpiece of what Steidl calls the ?Zombie Consumer Movement,? which educates people about the tactics marketers use along with how?and when?in order to avoid them. The campaign is wanting to raise $3,576 by March 17.

In the book, Steidl, an expert on neuromarketing, explains both different circuits the human brain has, what he calls the Thinking Mind and the Doing Mind. The Thinking Mind is with the capacity of making carefully considered, rational decisions, as the Doing Mind wants to conserve cognitive energy for more important tasks and so seeks shortcuts to greatly help with decision making. He gives an overview of how the human mind functions while shopping, as well as a look at the techniques marketers use to get consumers to make decisions making use of their Doing Mind. The book finishes with methods to cope with those techniques, depending on how much time and effort someone wants to spend.

Steidl supplies a middle-ground solution in the book, which is packed with examples of marketing techniques that influence people in ways that they might not realize. He suggest learning to be a ?part-time Zombie,? that is, allowing the marketing tricks to work in less important circumstances, but knowing the ticks to get around them for important purchases.

? here remains, it can pay to become a Zombie Consumer when you?re making decisions that aren?t important or interesting for you,? Steidl said, ?so long as you know that?s what you are really doing, and can use of Zombie mode when it?s in your very best interests to do so.?

The campaign is offering several Zombie Consumer-themed rewards for backers. At the $11 level, backers will get four round Zombie Consumer stickers, while a $20 pledge gets backers a copy of the book. At the $31 level, backers can get a Zombie Consumer poster, and at the $70 level, they get yourself a copy of the book, a Zombie Consumer shopping bag and a Zombie Consumer shopping list, which they may use to remind themselves when to be a Zombie Consumer so when never to be one.

More information about the Kickstarter campaign is available at www.kickstarter.com/projects/984955220/zombie-consumer-how-marketers-decide-what-you-buy

CONTACT:

Peter Steidl

TEL: +61400053184

EMAIL: [email protected]

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