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Crowdfunding Campaign Launches TO TEACH Consumers
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Melbourne, Victoria, Australia - A new Kickstarter campaign is wanting to fund a book about the ways that marketers exercise influence and control over consumers and what consumers can do to resist.
The book, ?The Zombie Consumer: How Marketers Decide what you Buy,? compiled by Dr. Peter Steidl and created by Marion Schaberl, may be the centerpiece of what Steidl calls the ?Zombie Consumer Movement,? which educates people about the tactics marketers use along with how?and when?in order to avoid them. The campaign is wanting to raise $3,576 by March 17.

In the book, Steidl, an expert on neuromarketing, explains the two different circuits the human brain has, what he calls the Thinking Mind and the Doing Mind. The Thinking Mind is capable of making carefully considered, rational decisions, as the Doing Mind really wants to conserve cognitive energy for more important tasks therefore seeks shortcuts to greatly help with decision making. He gives a synopsis of how the human mind functions while shopping, as well as a consider the techniques marketers use to get consumers to create decisions making use of their Doing Mind. The book finishes with ways to deal with those techniques, based on how much time and effort someone really wants to spend.

Steidl supplies a middle-ground solution in the book, which is packed with types of marketing techniques that influence people in ways that they might not realize. He suggest learning to be a ?part-time Zombie,? that's, allowing the marketing tricks to work in less important circumstances, but knowing the ticks to obtain around them for important purchases.

?The simple truth is, it can pay to become a Zombie Consumer when you?re making decisions that aren?t important or interesting to you,? Steidl said, ?so long as you know that?s what you are doing, and can break out of Zombie mode when it?s in your very best interests to do so.?

The campaign is offering several Zombie Consumer-themed rewards for backers. At the $11 level, backers will get four round Zombie Consumer stickers, while a $20 pledge gets backers a copy of the book. At the $31 level, backers can get a Zombie Consumer poster, and at the $70 level, they get a copy of the book, a Zombie Consumer shopping bag and a Zombie Consumer shopping list, which they can use to remind themselves when to be a Zombie Consumer and when never to be one.

More information concerning the Kickstarter campaign can be acquired at www.kickstarter.com/projects/984955220/zombie-consumer-how-marketers-decide-what-you-buy

CONTACT:

Peter Steidl

TEL: +61400053184

EMAIL: [email protected]

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