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When adopting a fresh platform, simple implementation and user-friendliness are necessary factors to consider. Salesforce and Marketo have different learning curves because of their varied focuses. Marketo's primary function is marketing automation, making it relatively straightforward to implement and use for marketing teams. Its intuitive interface allows users to create and manage campaigns with ease.
Salesforce, being truly a comprehensive CRM platform, requires more extensive setup and configuration, rendering it potentially more technical to implement. However, Salesforce offers extensive documentation, training resources, and a massive user community that can help with the onboarding process. Once read more become familiar with its features, Salesforce's interface becomes more intuitive and efficient.
Homepage: https://www.softwareglimpse.com/de/salesforce-vs-marketo/
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