Notes

Four major factors contribute to the blue ocean of mobile phone accessories industry
With the development of mobile internet applications, smartphones have become a necessary digital terminal device for consumers. Smartphones have made people's lives more and more convenient, and thus have achieved their mainstream position in the terminal market. According to the mobile phone tracking report for the third quarter of 2017 released by International Data Corporation (IDC), the global sales of smartphones reached 383 million units, an increase of 3% year on year, with a slight slowdown in overall growth. However, under the influence of e-commerce promotion activities in the fourth quarter, the corresponding overall sales volume is still in a steady growth.

Behind the rise of smart phones, the sales of mobile phone accessories such as phone shells, data cables, phone membranes, power packs, and mass storage cards are booming. Throughout the rapid development of mobile phone accessories, the reasons are as follows: personalized demand, mobile phone accessories become a new gold mining point, consumer brand awareness is gradually strengthened, and the release of new phones accelerates the iteration of accessories.

Mobile phone accessories perfectly address users' personalized use needs.

The rapid development of smart phones has been on a straight upward trend since the release of the iPhone in 2007. Its development has also encountered a common bottleneck period in all industries. Data accumulation in hardware, grinding tool modification in appearance design, and innovation in applications have been weak. Even Apple, which is in the limelight, has experienced a slow first sale after the release of the iPhone 8 and 8Plus.

The phenomenon of homogenization of smartphones is becoming increasingly evident. Mini power bank In the face of increasingly refined user needs, purely hardware developed smartphones are no longer able to meet, prompting consumers to consider the weight of purchasing from a single hardware parameter to their own personalized needs, while the market for mobile phone accessories has a relatively broad extensibility. Various forms of mobile phone shells can not only display user personality but also effectively prevent falling and collision, Mobile charging banks can make the battery life of mobile phones more robust, and data cables become a consumable in mobile phone use to meet the daily needs of users.

Mobile phone accessories become a new gold mining point

Today, with the gradual maturity of the domestic digital market, the profit margins of digital terminal devices such as smartphones and tablets are constantly being compressed, while the benefits gained by manufacturers in the process of manufacturing and sales are shrinking year-on-year. Therefore, more enterprise manufacturers are turning their attention to the entirely new market - mobile phone accessories. The well-known Internet mobile phone brand Xiaomi has fully expanded its entire range of products based on the development of mobile phones. With the comprehensive development of many mobile phone accessory products such as earphones and mobile power supplies, it has still achieved remarkable achievements in the market. In addition, such as Glory and Nubia. Many domestic mobile phone brands, such as Meizu, also bring corresponding new mobile phone accessories when releasing new phones. The market prospect of mobile phone accessories is undoubtedly optimistic by everyone.
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