Notes

Google, Yahoo!, Pandora's Box And The Lottery
In the fall of 1990, the musical group Snap had a monster amount one hit record referred to as, "I've Acquired The Energy."

Nowadays, a search engine and a directory (AKA) Google and
Yahoo!--number 1 and number two respectively, have "the
energy," and we handed it to them on a silver platter.

The aforementioned search engine and directory are the two
biggest gamers in the multi billion dollar pay out-for-search
market.

Our stubborn and foolish reliance on search engines have
assisted to open up a "Pandora's Box" of greed, arrogance and
theft.

Yahoo! Express is a perfect illustration of all three of
these evils! Verify out their terms:

"Please keep in thoughts that payment does not instantly
assure inclusion in the directory, site placement, or
website commentary. As with all web sites advised to us, ultimate
judgement remains solely with Yahoo! https://biopticdrivingusa.xyz/2023/05/28/daftar-slot-gopay-situs-teratas-untuk-deposit-gopay-tanpa-ribet/ editors. Yahoo! Express
Guarantees All Yahoo! Express submissions will be evaluated
within seven company days. You will receive an e-mail
response inside of seven business days, stating whether or not your
entry is accepted or declined. (If your entry is denied, you
will be advised why.) The Cost of Yahoo! Express Yahoo! Express
requires a US $299.00 non-refundable, recurring yearly fee
per submission, or US $600.00 non-refundable, recurring
yearly fee for submissions offering grownup material and/or
services. Yahoo! Express does not ensure a listing in the
Yahoo! directory, nor does it ensure the kind of
placement or description that your website will obtain if
accepted. Please read our Yahoo! Express Terms of Support to
review the terms and circumstances of Yahoo! Express."

I suggest, feel about this for a 2nd. You spend $300 to $600 to get listed in their directory, and they tell you they can't ensure your web site will be listed. And by the way, if your website is rejected, we'll just keep your funds!

Why does Yahoo! do that? Since like "lambs going to
slaughter," we enable them to!

Here is an additional instance of greed, arrogance and theft? Examine
out this statement from Google:

"We are exposed to the danger of fraudulent clicks on our adverts.
We have routinely paid refunds connected to fraudulent clicks
and anticipate to do so in the potential. If we are unable to stop
this fraudulent exercise, these refunds may increase. If we
find new evidence of past fraudulent clicks, we could have to
problem refunds retroactively of amounts previously paid to
our Google Network members."

Now, I don't know about you, but I for a single refuse to think
that bunch of poppycock about Google becoming powerless to stop click fraud. The issue is, there is no incentive for them to quit it. It truly does not matter to Google how numerous times a person fraudulently clicks on your ad. Why ought to it? It isn't going to affect their pocketbook. They still get their money either way!

And they do not even have to be concerned about processing an avalanche of refunds, simply because many of their advertisers do not even know how to analyze their log files. Consequently, they have no concept how a lot money they're shedding. So, they just keep correct on replenishing their pay-per-click accounts, foolishly hoping to catch "lightning in a bottle!"

Why isn't Google performing much more to avoid click fraud? I don't
know exactly, but I have a couple of theories. First of all, Google's advertisers haven't expressed the necessary outrage to result alter. Secondly, I think Google has looked at the bottom line and determined, it really is truly a good deal a lot more price effective to concern a handful of refunds than to create the engineering to get rid of click fraud.

Otherwise, Google would have stepped up to the plate like a accurate leader and said something equivalent to this ficticious statement:

"Nothing is more crucial to us than our clients. They
assisted make us who we are these days, and we will not let them
down. We are established to meet and defeat click fraud head
on--no matter how how extended it requires or how a lot it
eventually fees!"

By not issuing the above statement or one thing along individuals
lines, Google revealed its correct colours!

In my write-up, "The Reality About Search Engines: Enjoying A
Game You Can't Win," I compared the odds of obtaining a higher
ranking in the search engines akin to winning the lottery.
This is what I wrote:

"If you go strictly by the numbers, Yahoo!, MSN and Google
are the "Huge 3" of search engines and directories. Among
them, they index millions and hundreds of thousands of pages in their
directories. Even though Google claims to index above 4 billion.

Nonetheless, which is a subject for another day. The point is, out
of all those hundreds of thousands and hundreds of thousands of pages, there's area
for only a extremely couple of websites at the best of the final results
pages.

That means, if you go strictly by the amount of indexed internet
pages in their directories, you have a far better opportunity of
winning the lottery, than getting high sufficient in the results
pages to in which it is going to make a considerable distinction
in your visitors. Which is not my view, it's a fact!"

Right after that article was published, you ought to have seen some of the e-mails I received from angry Search engine marketing experts, telling me I didn't know what I was talking about, and writing one thing like that was reprehensible and irresponsible journalism!

Irresponsible journalism. Truly? As the saying goes, "the
evidence is in the pudding." So, I am going to let my readers do
the math:

In accordance to a latest study by Inktomi and NEC Research,
there are presently above two billion web sites on the
Web. Google, Yahoo and MSN are considered the "Huge three"
of search engines and directories. In other words, those
3 produce the majority of visitors.

Now, we all know the top ten is deemed prime genuine estate,
with regard to the search engines. Studies have shown that
if you happen to be website is listed outdoors of the best 10 spots,
there's a substantial drop-off in visitors. Regrettably,
there are only a complete of thirty leading 10 spots amid the "Large
3."

Are you nonetheless with me so far? There are only thirty
available top 10 spots, and an estimated two billion
websites on the Web. You do the math! Thirty and two
billion certain sound like lottery odds to me. What do you
think?
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