Notes

The Three Greatest Moments In Marketing Content Planner History
The Importance of a Marketing Content Planner

Content planners create a vision for publishing, creation and distribution. They also have to evaluate and monitor the effectiveness of a strategy.

This type of content informs the audience about the company's products and services. It also helps the audience to solve problems and meet their requirements.

A marketing content planner can be a spreadsheet or a third-party tool. The difference lies in the way you make use of it.

1. Identify Your Goals

The famous quote, usually believed to be the work of Benjamin Franklin although perhaps never heard by him, holds true: "If you fail to plan, you will fail." Efficiency, structure and clear communication are essential to transform a strategic plan into a successful content marketing engine.

One of the most critical steps to take in this process is determining your goals. You can start with high-level business goals or the SMART framework to make them more specific and achievable. It is also a good time to look over your existing content goals and ensure that they are in line with the current strategy.

Understanding your goals will enable you track the performance of each piece of content. This will help you identify which elements are working and which needs improvement, allowing you to make necessary adjustments and improve overall performance. This will ensure that you're meeting your goals and providing quality content to your audience.

2. Identify Your Audience

Knowing your audience will aid in creating content that is relevant, effective and engaging. The best way to do this is through conducting research and identifying the traits of your ideal customer personas. This can be done using surveys, data analysis and other methods to collect data about your clients.

Using the results of this research, you can then identify the types of content that are most effective for your company. This can include everything from blog posts and social media posts to webinars and podcasts. Once you've determined which formats work best you can begin drafting your strategy for content.

A content planning tool can help you keep the track of your marketing goals and ensure that the right people work on the appropriate projects. It can also improve productivity by helping teams focus on the most important things and avoiding distractions. CopyPress provides a no-cost Content Analysis Report that you can utilize today.

3. Find Your Ideal Platforms

It's crucial to adapt your content for the platform you prefer. Instagram users prefer visually appealing visuals, while TikTok users enjoy stylish short-form videos. You can find out the platforms that your audience prefers by conducting some market research.

A marketing content planner will help you plan all the steps necessary to transform your ideas and concepts into a finished product. It will provide you with a framework to achieve your goals and make sure that everyone on your team is on the same page.

Content planning tools such as Monday and Kapost can help you with this. They let you create tasks and assign them to others, collaborate and monitor their progress in one dashboard. There are more advanced tools, such as Wrike, which offer drop-down menus and provide a table with actionable items such as a message board and an overall project timeline. Both of them offer a free version as well as more comprehensive subscriptions if your team requires more advanced features.

4. Identify Your Content Types

A content planner is a great tool for anyone, no matter if you're an individual influencer or with a team of marketing professionals in a large company. It helps you stay organized and ensures that everyone is on the same place. It's also a great method to manage content for long time-based projects, such as annual or quarterly campaigns.

A good content plan can aid in identifying the kinds of content that must be created and the best way to get them executed. This involves determining the structure of your content, like blogposts, infographics or podcasts or case studies, or social media releases. It should also include a timeline to determine when these pieces need to be created and published.

It is also important to monitor the metrics that are relevant to your objectives for content marketing like engagement and traffic. This will allow you to analyze your results and make the needed adjustments. Using a tool like Ahrefs can help you see what's working and what's not. It can also provide you with insight into the performance of your competitors.

5. Determine the goals of your content

If you have clear objectives for your content this will help your team stay on track to achieve their goals. Whether that's increasing SEO traffic by rewriting blog posts or enhancing customer retention through organizing webinars, having clear objectives will help you reach your content marketing goals.

A good content planner will aid in defining your goals by laying out a well-organized workflow and allowing for collaboration. It can also include tools like image-generation software and text-to-image instructions, or social management apps, to streamline the process.

Aside from setting goals and creating an expected workflow, a marketing content planner can also help you identify your key performance indicators (KPIs). This will allow you to monitor your content's effectiveness and make changes to improve your marketing campaign. Bounce rate as well as website traffic and social media shares are all examples of measurable metrics. All of these metrics should be tracked throughout the time of your content's existence, including production, publication, and distribution.

6. Identify Your Resources

If you don't have the resources required to implement your content strategy, it's ineffective. When planning, ensure that you have the funds to complete the tasks you've outlined. This can include team or salary payments production costs as well as web space and marketing strategies.

Once you've got the budget in place, you can start assigning responsibilities to each task. For instance, you may decide to assign tasks such as keyword research and copywriting, editing and design to various members of your team. You can also employ a tool like Sprout to ease the process of scheduling content across different platforms and channels.

You can connect your social media accounts with the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The scheduling tools of Sprout also have an image library to make it easier to manage the management of assets and cut down time in the process of creating.

7. Identify your Key Performance Indicators

If you're planning to invest many hours creating content, it's essential that your marketing efforts yield results. Identifying and tracking the right performance indicators will help you determine the effectiveness of your content and increase your performance over time.

For instance, the number of returning customers is a common KPI employed by content marketers. This is a measure that can be used to gauge the effectiveness of your content at converting customers. it can be used to determine any areas that could be improved for future campaigns.

It is also crucial to decide on the type of content you'd like create based on your goals and audience. This could include blog posts videos, infographics, or posts on social media. Once you've identified the various formats of content, you should develop a strategy for each that includes frequency and distribution. This will ensure that the correct people are viewing your content at the right time.

8. Identify Your Tracking Methods

A marketing content plan can be a valuable tool for any company looking to improve its marketing efforts. It helps you keep the track of your goals for marketing as well as your target audience and your resources, while also providing you with the ability to assess your strategy's effectiveness over time.

content marketing strategy can help you decide when your posts are due to go live, which helps ensure that your content is published regularly. It also lets you prepare for holidays or other events that could affect the engagement of your followers.


A keyword content strategy is an excellent tool to improve your SEO strategies. It will allow you to identify the right keywords for your content, which will improve your search engine ranking and visibility. It will also help you evaluate the effectiveness of your content strategy based on keywords over time.

9. Determine Your Measurements

No matter if you decide to organize your content according to keyword or theme the marketing plan you create should be able to assist you in identifying the most important metrics for each piece. This will help you assess the effectiveness of your content so that you can continue to improve it. A cloud-based marketing planner, such as Optimizely CMP can help team members to collaborate and create reports useful for making future content planning decisions.

Read More: https://www.sickseo.co.uk/product-category/seo-tools-software/content-marketing/