Notes

5 Laws That Can Benefit The Content Marketing Funnel Industry
A Content Marketing Funnel Explained

A content marketing funnel helps potential customers to learn more about your brand and solve their issues. They also feel comfortable buying from you. Content is best suited for each stage of the funnel.

At the top of the funnel Infographics, videos, and checklists grab attention, create leads, and keep the readers interested. Content that is gated, such as guides and templates, also is effective at this point.


Awareness

At this stage, consumers are aware of your brand and the solutions you offer. At content marketing services , content is meant to provide information and help prospects about the issues your solution addresses, as well as the ways it differs from competitors.

Consider the keywords that your audience uses when searching online. You can use keyword research to determine what terms your customers use when searching online. This will aid you in determining if your product or service is needed. This information can then be used to create an editorial calendar and determine the content pieces that will focus on those keywords.

The creation of content for this phase of the funnel will also aid in building brand loyalty with your customers. The more your consumers know about your brand, they will trust you more in your ability to solve their problems. This results in higher conversion rates for newsletter signups or purchases, as well as clickthroughs on your website.

A well-executed content strategy can also help you close the gap between conversion and purchase at this stage. If, for instance, you observe that the majority of your content is aimed at increasing awareness, but not enough influence consumers to make a buying decision, then you can increase the spending on advertising campaigns targeting middle-funnel keywords.

Social media is another way to increase your bottom-of funnel conversion. Social media platforms such as Twitter and Facebook allow you to interact with your customers directly giving you the opportunity to showcase your commitment to customer service. This can range from retweeting good reviews to promoting exclusive offers.

You can also utilize existing content to help buyers move through the funnel, like blog posts or case studies. For instance, if you write a blog post explaining the advantages of your product than one from a competitor and you want to post it on social media and encourage readers to sign up to your mailing list to receive more information. You can also encourage conversions in this stage by asking users to include your name on their social media posts after they've used your product. This will encourage others to do the same and spread the word about your brand.

Inquiry

A successful content strategy will comprise a variety of content types that attract customers at each stage of the funnel. Brand awareness campaigns, for instance may include ads as well as blog posts and infographics that address common concerns and objections. These pieces of content can be distributed via email and social media to boost organic traffic.

As buyers move through the process of considering when they are considering their options, they begin looking for specific features of products that will help them make a buying decision. Frequently asked questions (FAQ) pages are a great type of content for this stage. Use tools for keyword research such as Ubersuggest or search popular hashtags in your industry to discover the people who are asking. Develop answers to these questions, and then put them on your content funnel map.

During this stage it is essential to present a clear value proposition that demonstrates to prospective customers what your product or service will solve their issue and make them more money. The content should also emphasize your brand's uniqueness compared to the competition.

This is a relatively simple step to measure, as consumers are making a choice whether they want to buy. To determine whether you're getting it accomplished, look for indicators like conversion rates as well as the number of transactions and click-through rates.

As they move into the advocacy phase, they become loyal followers of your brand and are more likely to share your content because they feel so strongly about it. This is an effective method to increase the number of people who follow your brand. However, you must focus on creating content that encourages people to share it, rather than focusing on purely engagement metrics. Utilize Sprout Social, for example, to track social shares that are a result of your marketing efforts with content. This will give you a precise picture of the impact you have.

Decision Making

They are looking for content at the decision-making stage that confirms the purchase and explains how to use the product. At this point, they want to know that your solution will resolve their problem and will make their investment worthwhile. Quality content is essential at this point, such as product guides video, case studies and customer stories of success. Your customers want to be able ask questions and receive answers from your support team. It's a great method to please your customers and inspire them to share their experiences.

You're hoping that at this stage the customer will become an advocate for your brand and promote it to their friends and co-workers. To turn those who are advocates to raving fans, you'll have to provide them with relevant content that can help them make the most of your product or service. Personalized newsletters videos, tutorials and free trial offers and loyalty programs are great ways to do this.

It's time to begin focusing on the retention of your audience after it has transformed from leads to paying clients. Content marketing funnels usually focus on revenue as their final goal. However, customers will remain in contact and interact with brands even after they have made an purchase. Therefore, it's essential to redefine the funnel as a loop model rather than a static structure that ends with revenue.

While conventional content marketing funnels can aid in planning your strategy however, they do not take into account the complexity of the buyer's journey. Instead thinking of the funnel in loop models can aid in creating an effective and more holistic content marketing strategy. You can create content that is engaging your target audience and increases conversions by planning for each phase of the process. You can then use the information from conversions to enhance and test your strategy. Ready to see the difference that this strategy can make to your business? Contact us today to request a free content marketing playbook.

Retention

A funnel for content marketing can be a valuable tool to help brands plan and implement their strategy. It also gives them insight into the gaps in their strategy for content that need to be filled. For example, if a brand has a large amount of content geared toward the public's attention and interest, but few pieces targeted towards the middle of the funnel, they should focus on creating content geared towards this stage.

Utilize tools such as Ahrefs that examine the average time on a page and bounce rates of each piece to determine how targeted your content is. The higher these numbers, the more effective your content.

Once you've created content that will be at the top of your funnel for marketing content, it's important to keep it up-to-date and relevant. This will keep your customers interested in your brand, its products and services. This can be accomplished by creating new content which focuses on keywords, answers questions that your target audience is likely to search for, and highlights the latest information regarding your industry or product.

When your audience arrives at the MOFU stage, they'll be looking for more detailed information about your product or service as well as solutions to their problems. It's important to build confidence by giving honest reviews and demonstrating your worth.

The final stage of the funnel for content marketing is where your audience will make a purchasing decision. This is typically accomplished through restricted content that requires an email address or other type of registration to gain access. This content is designed to turn the interest and awareness you've cultivated at the top of your content marketing funnel into qualified leads for your sales team to follow up on.

You can still influence the customer journeys through your brand, even though the sales and support teams are primarily responsible for retention of customers. Create content that is enjoyable for your customers throughout the entire process of content marketing. This can include useful information, behind-the-scenes details and special deals that only your audience has access to. If you can create a sense of trust with your customers, they'll serve as authentic advocates for your product and help reduce your sales cycle time.

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