Notes

11 "Faux Pas" You're Actually Able To Make With Your Marketing Content Planner
The Importance of a Marketing Content Planner

Content planners are accountable for defining a vision for content creation, publication and distribution. They are also responsible for tracking and assessing strategy effectiveness.

This kind of content informs the audience on the products and services offered by the company. It also aids the audience to solve problems and meet their needs.

A marketing content planner is a spreadsheet, or it can be a third-party program. The difference lies in the way you make use of it.


1. Determine Your Goals

Benjamin Franklin's famous quote "If you don't prepare, you're planning for failure" is a true statement. Structure, workflow efficiency and clear communication are essential to transform a visionary strategy into a successful content marketing engine.

The process of identifying your goals is one of the most crucial steps to take in this process. You can either start with high-level goals for your company or utilize the SMART Framework to make them more specific. It is also a good opportunity to revisit the goals for content and ensure that they align with current strategy.

Having a clear understanding of your goals will also enable you to monitor how each piece of content performs. This will help you determine what works and what can be improved, allowing you to make the necessary adjustments and improve your overall performance. This will ensure that you are reaching your overall goals and delivering quality content to your audience.

2. Identify Your Audience

It is crucial to know who your target audience is to develop content that is relevant, engaging and efficient. The best way to do this is to conduct research and identifying the traits of your ideal customer personas. This can be accomplished through surveys, data analysis and other methods for gathering information about your customers.

By analyzing the results of this study and the results of this research, you can determine the types of content that will be most effective for your business. This could be everything from blog posts to social media posts, podcasts and webinars. Once you've decided on the format that will be most efficient, you can start drafting your content plan.

A tool for planning content can aid you in keeping track of your marketing goals and ensure that the most qualified people are working on the correct projects. It can also improve productivity by allowing teams to remain focused on what's important and avoid distractions. It's easy to get started by downloading a no-cost Content Analysis Report from CopyPress today.

3. Choose Your Ideal Platforms

When creating digital content, it's crucial to make it a perfect fit for your preferred platform. Instagram users are searching for visually appealing content, while TikTok users love short, trendy videos. You can find out the platforms that your audience prefers through conducting market research.

A content planner for marketing can assist you in planning all the steps necessary to turn your ideas and concepts into a completed product. It will provide you with the framework you need to meet your goals and make sure that everyone in your team is on board.

A content planning tool such as Monday and Kapost can assist with this by allowing you to create assignments, assign tasks and collaborate, as well as monitor progress on a single dashboard. There are also more advanced tools like Wrike which offer drop-down menus and provide a general timeline of the project and tables of actionsable items and a message board. Both provide a free version, as well as more extensive subscriptions if your team requires more advanced features.

4. Find Your Content Types

A content planner is an excellent tool for anyone, no matter if you're an influencer on your own or a team of marketers within a large corporation. It helps to keep you organized and ensures everyone is on the same page. It's also a great method to manage content for long lead-time projects like annual or quarterly campaigns.

A good content planner will help you identify which types of content to produce and how to implement them. This includes determining the format of your content, like podcasts, blogposts, infographics or case studies, or social media releases. It should also include a timetable for when these pieces should be published and produced.

You should also keep track of the metrics that are relevant to your goals for content marketing like traffic and engagement. This will enable you to review your results and make necessary adjustments. Ahrefs is a fantastic tool to help you understand what works and what doesn't. It can also provide insights into the performance of your competitors.

5. Identify Your Content Objectives

If you establish clear objectives for your content this will assist your team to remain on track to reach their goals. If it's increasing traffic to SEO by updating blog articles or enhancing customer retention through organizing webinars, having clear objectives will help you reach your content marketing goals.

b2b content marketing agency will help you define your goals through laying out an organized workflow and allowing collaboration. It could also include tools such as image-generation software and text-to-image instructions, or social management apps, to streamline the process.

In addition to setting goals and creating an expected workflow, a content planner can help you identify your performance metrics and key performance indicators (KPIs). This will enable you to assess the effectiveness of your content and react to improve your marketing campaign. Bounce rate, website traffic and social media shares are examples of measurable metrics. These metrics should be monitored at all stages of the content lifecycle including production and publication.

6. Identify Your Resources

If you do not have the resources required to implement your content strategy, it will be useless. When planning, ensure that you have the funds to accomplish all the tasks you've outlined. This could include team or salary payments and production costs for the web space and materials, and paid marketing tactics.

Once you have a budget, you can assign the responsibility for each task. For instance, you may want to assign keyword research, copywriting, editing, and design to various members of your team. Alternatively, Sprout can be used to automate the process of scheduling your content across various platforms.

You can connect your social media accounts using the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The tools used by Sprout to schedule posts include an image library that streamlines managing assets and reduces time in the creation process.

7. Identify your Key Performance Indicators

It is crucial to ensure that your marketing efforts are worthwhile if you're going spend a lot time creating content. You can increase your success by tracking and identifying the most important performance indicators.

For instance, a typical KPI for content marketers is the number of returning customers. This metric can be used to determine if your content converts customers and to identify areas for improvement in future campaigns.

It is also important to identify the types of content you'd like create based on your objectives and the audience. This could include blog articles videos, infographics, or social media posts. Once you've identified these different types of content, it's crucial to develop a strategy that includes the frequency and distribution methods for each. This will ensure that the correct people are seeing your content at the appropriate time.

8. Identify Your Tracking Methods

A marketing content plan is a useful tool for any company looking to improve its marketing strategies. It assists you in keeping in mind your goals, audience, and resources while allowing to evaluate how efficient your strategy is over time.

A calendar for social media will help you plan your content and ensure that it is consistently released. You can also plan ahead for holidays or events that could impact your audience.

A keyword content strategy is a great tool to improve your SEO strategies. It can help you identify the right keywords for your content, which can boost your search engine ranking and visibility. It will also help you evaluate the effectiveness of keyword content strategy over time.

9. Identify Your Measurements

Your marketing plan should allow you to determine which metrics are the most important for each piece, regardless of whether you arrange your content based on the theme or keywords. This will allow you to evaluate the effectiveness of your content so that you can continue to improve it. A cloud-based marketing content planner, like Optimizely CMP, can also make it easier to manage collaboration between team members and create reports that can be useful in making future decisions regarding content planning.

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