Notes

11 Ways To Completely Sabotage Your Content Marketing Funnel
A Content Marketing Funnel Explained

A content marketing funnel can help potential customers learn about your brand, discover solutions to their issues, and then feel comfortable buying from you. Content is best suited for every stage of the funnel.

Checklists, videos and infographics are effective at attracting attention, generating leads and keeping readers interested. Gated content, like templates and guides works well at this stage.

Awareness

At this stage, consumers are simply aware of your brand and the solutions you provide. This is the stage where content is created to educate and inform prospects about the problems that your solution addresses as well as its differences from competitors.


Consider the keywords that your audience uses when searching online. You can conduct keyword research to determine the terms your audience uses when searching online. This will assist you in determining whether your product or service is in demand. This information can then be used to create an editorial calendar and decide the content pieces that will be targeted at those specific terms.

The creation of content for this phase of the funnel will help you build brand loyalty among consumers. The more your consumers know about your brand, they'll trust you more in your ability solve their problems. This leads to higher conversion rates for newsletter signups and purchases as well as clickthroughs on your website.

A well-planned content strategy can also assist in closing the conversion gap in this stage. If, for example, you observe that the majority of your content is aimed at generating awareness, but not enough influences customers to make a purchase decision, then you could increase the spending on marketing campaigns that target middle-funnel keyword phrases.

Another way to boost your bottom-of-funnel conversion is through social media. Social media platforms such as Twitter and Facebook enable you to engage with your customers directly and give you the chance to showcase your customer care. This can include retweeting good reviews to promoting special deals.

You can also utilize content that is already available to help buyers move through the funnel, such as blog posts or case studies. For instance, if write a blog post explaining why your product is better than a competitor's, you can post it on social media and encourage readers to sign up to your email list for more information. You can also encourage conversions in this stage by asking users to include your name on their social media posts once they've used your product. This will encourage other people to do the same and spread the word about the brand.

Then there is the consideration

A good content marketing strategy includes various types of content to engage customers at every stage of the funnel. For example the brand awareness campaigns could include ads but they should also include blog posts and infographics which address common objections and concerns. The content can then be shared via social media and email to drive organic traffic.

As buyers move through the consideration phase they begin to search for specific product features that will help them make a purchase decision. This is the perfect time to create FAQ pages. Utilize content of marketing strategy for keyword research, such as Ubersuggest or search for popular hashtags in your industry to discover questions that your audience asks. Then, craft answers to these questions and then place them in your content funnel map.

During this stage it is essential to present a clear proposition of value that demonstrates how your product or service can solve their problems and generate more revenue. This content should also highlight the distinctiveness of your brand when compared to that of your competitors.

It's a fairly simple stage to measure, since consumers are making a decision whether or not to purchase. Examine metrics such as conversion rate, payment numbers and click-through rates to see whether your efforts are achieving.

When consumers reach the advocacy stage and become advocates for your brand, it becomes more and more important to them. They will be sharing your content with their friends because they feel so passionate about it. This is a great way to increase your audience. But you'll need to concentrate on creating content that inspires people to share it, rather than focusing on purely engagement metrics. Use Sprout Social, for example to track the number of shares on social media that result from your content marketing efforts. This will give you a more accurate view of your impact.

Decision Making

At the point of making a decision, people are looking for content that confirms the purchase and explains how to use the product. At this stage they want to make certain that the product will solve their problem and justify the investment. Quality content is essential at this point, such as product guides videos, case studies and customer stories of success. Your customers want to have questions answered and get answers from your support staff. It's a great way to delight your customers and inspire them to by sharing their experiences.

At this point you're hoping that the customer will become a brand advocate and will recommend your product to their friends and colleagues. To convert these advocates into rave customers, you'll need to provide them valuable information that will help them get the most from your product or service. Personalized newsletters videos, tutorials and free trial offers and loyalty programs are excellent methods to achieve this.

After your audience has converted from leads into paying customers It's time to concentrate on retention. Content marketing funnels tend to concentrate on revenue as the final goal. However, customers will remain in contact and interact with brands after making an purchase. It is crucial to redefine the funnel as a dynamic model that includes revenue, not static models.

The traditional funnels for content marketing are useful for making your plan however, they don't take into account the complexity of the buyer's journey. Reimagining the funnel of content marketing as a circular model will aid in developing an integrated strategy. You can create content that is engaging your audience and drives conversions by planning for each stage of the journey. Then, you can utilize the information from these conversions to enhance your strategy and make sure that it's working. Are you ready to see how this approach will benefit your business? Contact us today and request a free content marketing playbook.

Retention

A content marketing funnel can be a useful instrument to aid brands in planning and execute their strategy. It can also give them visibility into the gaps in their strategy for content that need to be filled. For instance the case where a brand has a significant amount of content targeted at generating increasing awareness and generating interest, but few pieces targeted towards the middle of the funnel, they should focus on creating content geared towards this stage.

Use tools like Ahrefs which look at the average time on a page and bounce rates of each piece to determine how specialized your content is. The higher these numbers, the more effective your content.

It's crucial to regularly update and keep relevant the content you write to be at the top of your funnel. This will keep your audience interested in your brand, its products and services. The best way to do this is by creating new content that focuses on specific keywords, provides answers to questions that are likely to be sought by your target audience, and highlights the most current information regarding your industry or product.

As your audience enters MOFU, they will be looking for more details about your product or services, as well as solutions to their problems. It's also important to build trust at this stage by giving honest reviews and demonstrating your worth.

The final phase of the funnel for content marketing is when your customers will make a purchase decision. This is achieved through gated content, which requires an email or other form registration to access. The content is designed to convert the interest and awareness you've created at the top of your funnel into qualified leads. Your sales team can follow to follow up.

You can still influence the journeys of your customers through your brand, even though the sales and support teams are the primary ones responsible for retention of customers. Create content that delights your customers throughout the entire process of content marketing. This could include helpful sources, behind-the-scenes details and special offers that only your audience has access to. If you can build trust among your audience, they'll serve as authentic advocates for your brand and reduce your sales cycle times.

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