Notes

Why Marketing Content Still Matters In 2023
Marketing Content Examples For B2B Businesses

The best marketing content is emotionally charged. It gives new ideas and insights to help solve issues.

If it's a compelling video presentation or an in-depth white paper, the best marketing content is valuable to its viewers and achieves its branding goals. These eight examples of branded content that works are a great way to learn.

Blog Posts

Blog posts are a well-known type of marketing content that companies use to share insights, thoughts and stories on their website. what is content in marketing can cover any subject or question and are usually educational in nature. They could include videos, images or even audio to make the content more interesting and improve on-page search engine optimization (SEO).

To create high-quality blog articles first, you need to conduct market research in order to confirm and uncover a few key facts about your target audience. Once you have a clear understanding of your audience and your target audience, you can begin brainstorming and writing.

The most popular kinds of blog posts include listsicles, how-to articles infographics, curated collections and more. These types of blog posts ensure that your website is full of variety and has the kind of content that your customers expect.

A blog post on how-to like this one can teach your audience new techniques and assist them in solving a problem. This makes it an essential piece of content for marketing that keeps your audience engaged. A"curated" list is a kind of blog post that uses a variety of real-world cases to prove a particular point. This type of blog post can also be utilized as a tool for marketing to increase the credibility and visibility of a brand.

Case Studies

Case studies might not be as exciting as a viral post, however, they're still one of the most effective marketing tools you can come up with. They're great for showcasing the skills and establishing trust with potential customers. A case study that is well-written can help your audience solve a particular problem by demonstrating how your product or service helped a prior customer resolve the same issue.

You can employ various formats of content to make your case studies more interesting such as infographics and videos. Be careful not to transform them into ads, since this could undermine the credibility of your brand. Focus on creating a resource that will help and inspire your readers.

You can also make use of case studies to showcase testimonials from clients and user-generated content. This increases trust and makes your site more credible. UGC is most efficient when it is backed by data.

White Papers

In contrast to feature articles and blogs, white papers are typically longer-form and provide greater knowledge and depth of research. B2B companies utilize white papers to demonstrate the power of their thinking or to offer unique perspectives to help readers make purchasing decisions, understand more about an industry, or solve business problems.


They are a great tool for building trust among people who are not avid readers, and establishing businesses as experts in their area of expertise. They also assist in moving potential customers through the sales funnel.

White papers can be found in a variety of forms however the most effective ones are tailored to specific groups. This means everything from the tone of voice to the distribution strategy should be designed to appeal to the ideal reader.

White papers are often used to present research findings. However, it's easy for them stray from the field of practical application into the realm of theory. To avoid this, backgrounders and solution-oriented white papers must include some sort of success story to keep readers engaged. White papers are increasingly incorporating interactive designs. They allow the reader to filter charts and tables to focus only on the information they are looking for. This makes it easier for the reader to understand and navigate through the sales funnel.

Videos

Videos are an effective method of communicating with your customers and are an excellent tool for marketing your business in a lively and interactive way. They're perfect for capturing your audience's attention, as well as communicating complicated concepts easily.

Instructional videos, tutorials, and demonstrations are some of the most popular types of video. These videos are designed to help customers understand about your products and services, while also enhancing customer loyalty.

These videos can be used to highlight the expertise of your company and can be used as a blog post, or in an sales presentation. These videos can be a great tool to engage with your customers. Particularly, if they're relevant and connect to current events or movements.

Whether you're releasing an animated explainer video or holding a live Q&A session testimonials are a simple method to build trust with your customers and encourage potential customers to buy your product. You can ask your current clients to record their experience with your brand or go on Reddit and organize an AMA (Ask Me Anything) session. You can also create screen share videos and how-to videos targeted at specific pain points. For instance, if you have an e-commerce platform that helps small to medium-sized businesses run their online store, title your video "How to Create a Shopify Store". This will aid in ranking it on search engines.

Testimonials

Testimonials can be used as a social proof tool to help people trust a company. These can be used in text or video format, and they're an excellent way to increase sales and boost the image of a business online.

Testimonial content is useful because it focuses on the requirements of the customer and how a company's products or services helped them solve their problems. It also gives credibility to the business because it shows that others have tried the product and found it beneficial.

If you decide to use testimonials, be sure to include a name, title and the company as this will help to increase their credibility. Make the testimonials as personal as you can by adding faces. This can also help to create an emotional connection between the brand and its customer.

You can add testimonials to other pages on your website. Some businesses have a separate page dedicated to testimonials, but you can also include them in other pages. For example the case where a testimonial refers to an item it can be displayed on the product's check-out page. This will prevent the testimonials section from getting visited less than other pages, while still offering the same social proof.

Interactive Landing Pages

Interactive elements on landing pages can increase the engagement of visitors. This kind of content can help your brand achieve the goal of converting visitors into leads. Interactive pages are more enjoyable than static pages with the typical signup form and marketing content.

In this interactive landing page for Mooala dairy-free milk, the brand employs an approach that is playful to convey its product's benefits while keeping the user interested. The landing page also features an easy form with several options for signing up, shortening the process of conversion even more.

This interactive landing page by TransferWise is another example. The first page uses real-world examples and social evidence to convince potential clients that the service is worth the cost. The second screen allows users to fill out a simple form to find out more about the service's capabilities.

For B2B marketers with high-ticket products landing pages provide an opportunity to create an inventory of leads. In exchange for contact details you could offer an eBook or webinar trial for free, or other content that can entice your audience to sign up.

Headache Trackers

Content should inform the consumer about headache triggers and how to treat them, at the consideration stage. Infographics that provide data on the causes of headaches, or white papers that provide exclusive research on headache cures are examples. White papers often require users to supply their email address as a condition of access. This helps build credibility and trust for the brand among potential customers. Minen says that headache trackers, which let users monitor their stress levels and food intake, could be beneficial during the research stage. Minen warns users to be cautious when drawing conclusions from the data from their tracking. It could not be the true reflection of the triggers that cause headaches.

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