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Why Trump’s new trial cuts so deep – it’s about his fortune and brand
It’s the place the “art of the deal” could be exposed as the “art of the steal.”

Donald Trump couldn’t avoid the opening of his civil fraud trial in New York on Monday. But the choreographed motorcade of Secret Service SUVs, rants about politicized persecution and courtroom scowls went deeper than his now familiar makes an attempt to turn his dates with justice into fodder for his 2024 marketing campaign.

This time, the true estate shark was back in his outdated searching grounds to defend his threatened empire, the Manhattan skyscraper bearing his title in big gold letters and ultimately the mythology of his profession as a billionaire tycoon that nurtured his fame and rebel rise to the White House. Being impeached twice is unhealthy. Facing 91 legal costs is terrible. But the fraud case in New York threatens to shred Trump’s cherished self-image as an ultimate winner. That may be worst of all for the ex-president who still touts his golf resorts, motels, planes and businesses in marketing campaign speeches as proof of what he sees as his stellar enterprise acumen.

“It’s a scam, it’s a sham. Just so you realize, my monetary statements are phenomenal,” Trump stated earlier than the trial opened.

Former President Donald Trump, proper, sits in the courtroom at New York Supreme Court, Monday, Oct. 2, 2023, in New York. Trump is making a rare, voluntary journey to courtroom in New York for the start of a civil trial in a lawsuit that already has resulted in a judge ruling that he dedicated fraud in his enterprise dealings. (AP Photo/Seth Wenig)
Takeaways from Day One of the $250 million Trump fraud trial
The paraphernalia of wealth just isn't simply about boosting Trump’s vanity. It is integral to his political appeal. While https://crusader3.co.kr/ of bankruptcies, legal reversals and scandals has punctured his image among voters who disdain him, Republicans who love Trump nonetheless purchase into his iconography as a tough charging businessman. That picture was despatched into overdrive by NBC’s “The Apprentice,” which helped flip the star of a actuality show into a president and trendy American demagogue. Taking kids on helicopter rides at the Iowa state truthful or directing pilots of his customized 757 to circle the field before airport rallies as audio system blare the theme to the film “Air Force One” are all a part of the theater that Trump concocts to painting himself as the last word self-made man who received wealthy despite elites spurning him for years.

This idea was encapsulated by certainly one of his attorneys in courtroom on Monday, who argued that far from inflating his wealth, her client could have played it down by not together with the worth of his picture. “There would have been the brand, the identical model that got that man elected president,” Alina Habba said. “There’s a lot of people on this room that most likely don’t like that, and that’s why we're right here.”
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