Notes

The Rise of the Baseball Apparel Market
No matter if it's practice or casual conversation in the dugout, New Balance has got your game covered with their selection of breathable yet functional baseball apparel that never makes you choose between comfort and performance.

Increased Participation in Baseball Game Favors Individual Segment Growth
At an international level, baseball has experienced a recent surge in popularity as more people pick up the sport either casually for exercise or professionally to pursue it as their career. This surge has increased demand for equipment such as bats, balls and protective gear and consequently spurred interest in clothing like shirts and pants dedicated to this game.

Manufacturers of baseball apparel are working to increase shelf visibility through color and print. Furthermore, manufacturers are making their shirts more comfortable by using fabrics that absorb sweat more effectively, keeping players cool and dry. Such innovations have increased demand for baseball apparel across North America as well as worldwide.

Reopening of baseball training centers and tournaments after the coronavirus pandemic has helped jump-start this industry's expansion, leading to sales of apparel that had fallen due to pandemic disruptions being restored. Technological innovations related to production of baseball shirts may further bolster market expansion.

Most baseball teams wear uniforms that match the colors or themes associated with their franchise name or mascot, such as pinstripes for many years on the Yankees (legend has it that Babe Ruth looked slimmer!). Other teams feature unique logos or patterns on their hats or uniforms; Chicago Cubs wear blue and white horizontal stripes which resemble their nickname, "The Old Style".

Teams often utilize colored cleats that complement the colors in their uniforms. Historically, all baseball shoes were black; the Boston Red Sox became the first team to switch over to white cleats in 1907 after switching them for removable spikes instead. Rockford Peaches have also evolved; some players wear cleats with removable spikes while others prefer traditional knee-high socks and pants that stop at their shoes.

Baseball apparel manufacturers are taking steps to make their clothing as appealing as possible by designing and producing an array of designs, styles and sizes - this helps attract customers while strengthening brand recognition. Manufacturers also promote their products through sports outlets to maximize chances of reaching target audiences more easily. An increase in specialty sports stores has further expanded the market for baseball apparel; as fans frequently visit these shops in search of the latest and trendiest baseball attire. This trend should continue for the foreseeable future.
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