Notes

Marketing Tools - Part 9 of How exactly to Write a Marketing Plan
There are a lot of tools designed for marketing, and it's important to match the advertising tools you utilize to your target clients. For instance, it wouldn't make sense to dress a scholar up in a costume and also have them dance on the corner of the street to market your organization, unless your dancing scholar was at a conference of your target audience.

AdWords and Pay Per Click (PPC)

Google, and other search engines such as for example Yahoo, offer online advertising. Whenever a user sits at their computer and types in a phrase, Google gives them the results. For the people that have paid for advertising, if the search phrase is triggered, an ad shows up. If the individual clicks on that paid ad, the advertiser is charged.

There's a lot to learn with AdWords to make them do the job. You have to research the search phrases that are relevant to your company. Some search phrases are expensive of money and also have high competition. You might need to pay a lot per click to get high on the list of "sponsored links." Secondly, you must monitor the results. Some individuals have made careers out of AdWords consulting.

Pros: The money cost, technical skill required, and time and energy to implement are average.

Cons: To get good at this technique, you need to read a lot and practice.

Articles

Articles are written bits of information, like essays. You can write articles and publish them on your website, other appropriate websites, magazines, and on websites that specialize in expert articles.

Writing articles gives you the chance to present yourself being an expert in anything you write. Articles give you some credibility. Also, in the event that you post articles on your own website, you boost your content and raise the likelihood that people will see your website.

Pros: Articles compiled by you in areas you're an expert in don't require much research, plus they don't cost much, if anything. It doesn't take a large amount of technical skill to write, and your Internet skills need only be average.

Cons: You need to write. Some people do not like to write.

Blogging

A blog is really a "blog." The theory is that you post articles or mini-messages regularly, and folks subscribe to your web log. Then they read everything you have posted.

Pros: Blogs are cheap and do not need a ton of research.

Cons: Blogs could be time consuming, and you need to know a bit more about computers than you do for just writing articles.

Brochures

Give away brochures at conferences and meetings to individuals who might be interested in your services. Brochures list your services and testimonials and encourage visitors to call you or head to your website.

Pros: Brochures are nice to be able to hand out to potential clients. They have a tendency to lend credibility to your organization.

Cons: Brochures can be expensive.

Business cards

Business cards certainly are a must. Business cards are cheaper, and simpler to handle, than brochures. It is possible to provide them with out to more people.

Pros: Business cards are cheap and don't require tons of research to make.

Cons: All companies need business cards.

Dancing scholar in a costume

About the only way I can see this tool being useful is if you specialize in a niche, like writer support, and then you go to a conference of writers and also have your college student decorate like a pen. I just about just put this tool in here for the humor, and because there's a lot of liberty statues dancing on the road corners these days.

Pros: Minimal research and time on your own part is required.

Cons: This can get expensive.

Direct mail

Direct mail is what the majority of us refer to as junk mail. This is only useful when you can get a list that's relevant to your business. Direct mail is expensive, and when you do the envelope stuffing or labeling yourself, it might be time consuming too.

Pros: Little research is required. Minimal computers skills are needed.

Cons: That is expensive and some folks are offended by junk mail.

Email

Email campaigns have a host of problems unless you only market to people who have voluntarily subscribed to your list. Sending email out to individuals who have not subscribed to your list is a good way to grab yourself banned from ISPs and make it so normal correspondence won't go through.

Pros: That is cheap.

Cons: This annoys people. This takes a large amount of computer savvy. You must do tons of research to make certain you don't violate any laws.

Google Maps

In case a person searches on a term and then puts a location next to it, Google responds with a list of businesses that are close to the location. This is an easy task to set up and might generate a few demands you each month.

Pros: That is free.

Cons: This takes slightly bit of time to set up, and you need to do just a little keyword research and also have a little bit of computer knowledge.

Newsletter

Newsletters should be delivered regularly to people who have subscribed to your email list. Your newsletter can contain articles that will help your readers, new products or services you'll offer, stories of interest, pointers to new technologies you've discovered, and many other things.

Pros: That is cheap.

Cons: You need to write. If you don't like to write, this may not function as best tool for you personally.

Press Releases

A press release is a written announcement that's given to members of the press. Focus on your audience if you are using press releases. more info can find news release services that distribute the releases to different companies.

Referrals

Just ask your current clients to refer you when appropriate. It is possible to look at a referral fee.

Schwag

Give aways can be as inexpensive as pens and may get really expensive, like leather bags.

Social media

Social media is basically web sites that normal people may use and quickly publish blurbs, videos, and pictures, for other folks to easily access. Social media marketing is used for many stuff, including planning parties, keeping the grandparents updated with pictures of grandbabies, and connecting with old friends.

A number of the top social media marketing websites are:

YouTube.com for posting videos

Flickr.com for sharing pictures

Facebook.com for reconnecting with old friends, sharing pictures, planning parties, doing offers

LinkedIn.com for maintaining your business connections

Twitter.com for connecting with friends and people with little, tiny messages and links

Voice mail

Change your voice mail to include a short version of one's elevator speech or a quick list of your services.

Web site

Your website is often as simple as an online brochure or it can host products that you sell, useful articles for your clients, books, classes, and calculators.

Website optimization

The gist of website optimization could be learned in a weekend, but the techniques change constantly.

SEARCH ENGINE OPTIMISATION (SEO) is the process of making sure an internet site follows all the rules established by the primary search engines, such as Google, so the website is indexed and possible. The duty of search engine optimisation is good for the web site, the search engines, and people surfing the web.

Hopefully this is done when your web site is built and is maintained as your web site changes.

Gwen Nicodemus is a freelance engineer/writer and homeschooling mom. Visit her website, Notion Nexus [http://notionnexus.com/index.php/tech], for book reviews, technical how-to articles and videos, and free ebooks.
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