Notes

Marketing Tools - Part 9 of How exactly to Write a Marketing Plan
There certainly are a lot of tools available for marketing, and it's important to match the advertising tools you utilize to your target clients. For instance, it wouldn't seem sensible to dress a college student up in a costume and have them dance on the corner of the road to market your organization, unless your dancing scholar was at a conference of your target audience.

AdWords and PPC (PPC)

Google, and other search engines such as Yahoo, offer online advertising. When a user sits at their computer and types in a phrase, Google gives them the results. For the people that have paid for advertising, if the key phrase is triggered, an ad turns up. If the person clicks on that paid ad, the advertiser is charged.

There's a lot to understand with AdWords to create them do the job. It is advisable to research the search phrases that are relevant to your company. Some search phrases are expensive of money and also have high competition. You may want to pay a whole lot per click to obtain high on the set of "sponsored links." Secondly, you should monitor the results. Some individuals have made careers out of AdWords consulting.

Pros: The money cost, technical skill required, and time and energy to implement are average.

Cons: To get good at this technique, you need to read a whole lot and practice.

Articles

Articles are written bits of information, like essays. It is possible to write articles and publish them on your website, other appropriate websites, magazines, and on websites that specialize in expert articles.

Writing articles offers you the chance to present yourself as an expert in whatever you write. Articles offer you some credibility. Also, if you post articles on your own website, you increase your content and raise the likelihood that people will find your website.

Pros: Articles compiled by you in areas you're a specialist in do not require much research, plus they don't cost much, if anything. It generally does not take a large amount of technical skill to write, and your Internet skills need only be average.

Cons: You need to write. Some people don't like to write.

Blogging

check here is a "web log." The idea is that you post articles or mini-messages regularly, and people subscribe to your web log. They then read what you have posted.

Pros: Blogs are cheap and don't require a ton of research.

Cons: Blogs could be time consuming, and you need to know a little bit more about computers than you do for just writing articles.

Brochures

Hand out brochures at conferences and meetings to individuals who might be interested in your services. Brochures list your services and testimonials and encourage visitors to call you or go to your website.

Pros: Brochures are nice to be able to hand out to potential clients. They tend to lend credibility to your company.

Cons: Brochures could be expensive.

Business cards

Business cards certainly are a must. Business cards are cheaper, and easier to handle, than brochures. You can provide them with out to more people.

Pros: Business cards are cheap and do not require a great deal of research to make.

Cons: All companies need business cards.

Dancing college student in a costume

About the only way I could see this tool being useful is if you specialize in a niche, like writer support, and then you go to a conference of writers and have your college student dress up such as a pen. I just about just put this tool in here for the humor, and because there's lots of liberty statues dancing on the street corners these days.

Pros: Minimal research and time on your own part is required.

Cons: This can get expensive.

more info is what most of us refer to as spam. That is only useful when you can get a list that's relevant to your business. Direct mail is expensive, and when you do the envelope stuffing or labeling yourself, it could be time consuming too.

Pros: Little research is necessary. Minimal computers skills are essential.

Cons: That is expensive and some people are offended by spam.

Email

Email campaigns come with a host of problems if you don't only market to individuals who have voluntarily subscribed to your list. Sending email out to individuals who have not subscribed to your list is a good way to grab yourself banned from ISPs and ensure it is so normal correspondence won't go through.

Pros: That is cheap.

Cons: This annoys people. This takes a lot of computer savvy. You must do tons of research to ensure you do not violate any laws.

Google Maps

If a person searches on a term and puts a location close to it, Google responds with a summary of businesses that are near to the location. This is easy to set up and might generate a few demands you each month.

Pros: That is free.

Cons: This takes just a little bit of time to set up, and you also need to do a little keyword research and have a small amount of computer knowledge.

Newsletter

Newsletters should be delivered regularly to individuals who have subscribed to your email list. Your newsletter can contain articles that can help your readers, new products or services you'll offer, stories of interest, pointers to new technologies you've discovered, and several other things.

Pros: This is cheap.

Cons: You need to write. If you don't like to write, this may not function as best tool for you.

Press Releases

A press release is really a written announcement that's directed at members of the press. Pay attention to your audience if you are using press releases. There are news release services that distribute the releases to different companies.

Referrals

Just ask your current clients to refer you when appropriate. You can look at a referral fee.

Schwag

Give aways can be as inexpensive as pens and may get really expensive, like leather bags.

Social media

Social media is basically internet sites that normal people can use and quickly publish blurbs, videos, and pictures, for other folks to easily access. Social media is used for lots of stuff, including planning parties, keeping the grandparents updated with pictures of grandbabies, and connecting with old friends.

A few of the top social media marketing websites are:

YouTube.com for posting videos

Flickr.com for sharing pictures

Facebook.com for reconnecting with old friends, sharing pictures, planning parties, playing games

LinkedIn.com for maintaining your business connections

Twitter.com for connecting with friends and folks with little, tiny messages and links

Voice mail

Change your voice mail to add a short version of one's elevator speech or perhaps a quick set of your services.

Web site

Your website can be as simple being an online brochure or it can host products that you sell, useful articles for the clients, books, classes, and calculators.

Website optimization

The gist of website optimization can be learned in a weekend, but the techniques change constantly.

Search Engine Optimization (SEO) is the procedure for making sure a website follows all of the rules established by the primary search engines, such as Google, so the website is indexed in addition to possible. The duty of seo is good for the website, the search engines, and folks surfing the web.

Hopefully this is done when your site is made and is maintained as your web site changes.

Gwen Nicodemus is really a freelance engineer/writer and homeschooling mom. Visit her website, Notion Nexus [http://notionnexus.com/index.php/tech], for book reviews, technical how-to articles and videos, and free ebooks.
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