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What are The Content Marketing Trends in 2017 to get an Upsurge in YOUR ORGANIZATION?
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Content marketing has turned into a central part of businesses due to the benefits associated with it. The Content Marketing Institute has reported that 70 percent of business to business marketers have plans of coming up with more content in 2017 in comparison to 2016. Technology and internet marketing are evolving at a fast rate. Therefore, as a marketer, you must keep current with the latest trends as a way to remain competitive. You have to keep in mind the next trends if content marketing is part of your online marketing strategy in 2017.
1. Mobile Content: Giving your clients an excellent mobile experience could keep them coming back. That is likely to be essential from 2017 onwards. It really is predicted that Smartphones will make up 50 percent of the planet?s devices and connections by 2020 and seventy-five percent of Facebook users will access the platform through cellular devices by 2018. Therefore, you need to develop mobile friendly content. read more should keep image sizes and quantities to the very least. Text should be precise, engaging and to the point. Additionally you need to incorporate video into content plans.

2. Native Advertising: Classic banner advertising does not offer the same results it offered in the past. Today, a lot of people consider banner advertising as a nuisance. A better option is native advertising. It works well since it matches the feel, look, and design of the website on which it is published. Guests consume and experience native advertising very much the same that they go through the actual content on the site.

3. Influencer Marketing: If you are wanting to lure Millennials to your brand, then it is vital to have a local personality, influential person or celebrity to back up your brand. Eighty-four percent of consumers consider online reviews to be as important as personal recommendations. Therefore, obtaining a person your clients look up to or trust associated with your brand is an excellent way to create engaging content that they will respond to.

4. Personalization: Personalization can increase engagement by up to 62 percent. Your clients have different preferences plus they fall into various demographic groups. Therefore, targeting the general audience isn't effective if you want your brand to stick out. You should let your clients access what they are seeking. You ought to have a segmentation strategy to help you provide personalized and relevant content to your visitors. 5. User-Generated Content (UGC): User generated content includes reviews, photos, blogs, and videos, which have been generated by the users of a platform. Social media is a good example of an area where user generated content plays a significant role in marketing. You need to identify many UGC opportunities to ensure that your brand thrives.

6. Interactive Content: The benefit of using interactive content offers different opportunities for engagement and adding value to an individual experience. This will lead to the success of your brand. Such content is affordable and reliable.

7. Marketing Automation: Marketing automation is whereby you automate some tasks and actions to improve efficiency and save time. Significantly less than ten percent of firms use automated marketing. Marketing automation has resulted in a 451 percent increase in positive leads. Consumers usually demand a more personalized and intuitive experience. It is therefore important to contemplate using automation techniques in areas like social media marketing, email, and e-commerce in order to thrive in an easy growing and competitive market.

8. Virtual Reality: In 2016 there have been a lot more than 43 million virtual reality users across the world and this number will continue increasing from 2017 onwards. You must consider creating content that may easily reach a wider audience. Virtual reality will attract customers to your brand and boost your rates of engagement. Seventy-one percent of consumers like virtual reality. They consider brands that use virtual reality as forward thinking. Using virtual reality will let you win more customers.

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